| |July 20204EditorialMeasuring the customer experience and taking steps to ensure that it is effectively managed was never as important as it is today. As a result, the global customer experience management market size is expected to swell up to USD 23.6 billion by 2027, growing at a CAGR of more than 17 percent by 2027, according to a new study conducted by Grand View Research, Inc. The digital disruption and changing customer behavior are some of the key trends stimulating the growth of the market for customer experience management.Rise in social media platforms and online commerce business is another factor responsible for the traction of contextualized and personalized consumer experience through data management. Consumers share every experience and their opinions across different channels. The result of sharing opinions could impact a brand's reputation positively or negatively.Though the global customer experience management market is estimated to showcase material growth at a fast pace, many factors such as choosing the right technology and consistency across various verticals are hindering the growth of the CEM market.A significant rise in the approach of personalizing the interaction through highly automated solutions is noted in the CEM market. This includes adoption of the same using SMS, email, voice as well as video; allowing businesses using these CEM solutions to extend their reach through various channels, and conducting a more accurate and real time research, regardless of how their customers want to interact.The region of Asia Pacific (APAC) is going to witness the highest growth rate in the near future. This growth can be attributed to the cut-throat competition in this region when it comes to driving customer experience enhancement. In this issue, CIOReviewIndia brings to you the list of 20 Most Promising CEM Solution Providers who have made their mark in this domain with their technology acumen and industry expertise. These companies have kept abreast of the new technological advancements in this segment and have leveraged them to their full potential.We hope this issue gives you helpful insights into this market landscape.Sudhakar SinghEditorsudhakar@cioreviewindia.comThe Riddle of Customer Experience Management VOL 8 · ISSUE 6 - 4 · JULY 09, 2020 PublisherOffice Editorial queries editor@cioreviewindia.com To subscribeVisit www.cioreviewindia.com/magazine/or send email to: subscription@cioreviewindia.comCover price is Rs 150 per issueAshok KumarVirupakshi PattarAlok ChaturvediGroup Art DirectorVP - Sales & MarketingMagendran PerumalCirculation ManagerEditorial TeamCIOReviewIndia No. 124, 2nd Floor, Surya Chambers, Old Airport Road, Murugheshpalya, Bangalore-560017ManjunathSiva SankarEditorSudhakar SinghVisualizersAdvertising queriessales@cioreviewindia.comBangaloreTel 080 46441103Sales & MarketingAmrit SinghIndranil ChakrabortyRavi Kalgi Subham SharmaNagendra KumarPrinted and published by Alok Chaturvedi on Behalf of Bizprint Media Technologies Pvt Ltd and Printed at Precision Fototype Services at Sri Sabari Shopping Complex, 24 Residency Road Bangalore-560025 and Published at No. 124, 2nd Floor, Surya Chambers, Old Airport Road, Murugeshpalya, Bangalore-560017. Copyright © 2020 Bizprint Media Technologies Pvt Ltd, All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher.Janifha EvangelineLakshmi GSuchita GonsalvesSamrat PradhanTeja BoncheruvuNehaNoidaTel 120 4639300
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