| | May 20204EditorialAdTech market landscape today is witnessing two types of scenarios. First one is where the technology advancements are always miles ahead of the existing infrastructure that would be required to support those innovations. And there is another one wherein the fast evolving infrastructure is causing innovators to leverage it in all the new ways possible. An example for the first scenario is out-of-home advertising. In this domain, the infrastructure development has yet to catch up with the pace of technology breakthroughs. While in the second case, we can name mobile and web advertising wherein new potential grounds are being developed everyday where the customer can be reached and engaged with. The availability of data and the way it is being analyzed in real time to come to enlightening conclusions has made advertising strategies more acute and better defined. The year 2019 was about location-based marketing and advertisements owing to the advancements in beacon technology and proximity marketing. In 2020, the spotlight is expected to be on programmatic advertising, contextual ad targeting, customer data analysis, and experiential marketing tactics. Moreover, as advertising technologies continue to aim at ease and efficiency, it is expected that platforms will consolidate in order to provide customers addressable solutions. Also, the surge in digital growth will galvanize brands to be more upbeat about delivering on-demand high-quality digital customer experiences. Customer experience has metamorphosed from being a disruptive concept to a fundamental component of the majority of digital strategies, compelling advertisers to seek new ways to acquire and retain customers. In this issue, CIOReviewIndia brings to you the list of 20 Most Promising AdTech Solution Providers who have made their mark in this domain with their technology acumen and industry expertise. These companies have kept abreast of the new technological advancements in this segment and have leveraged them to their full potential. We hope this issue gives you helpful insights into this market landscape. Sudhakar SinghEditorsudhakar@cioreviewindia.comTowards An Untrodden Ground VOL 8 · ISSUE 6 - 2 · MAY 11, 2020 PublisherOffice Editorial queries editor@cioreviewindia.com To subscribeVisit www.cioreviewindia.com/magazine/or send email to: subscription@cioreviewindia.comCover price is Rs 150 per issueAshok KumarVirupakshi PattarAlok ChaturvediGroup Art DirectorVP - Sales & MarketingMagendran PerumalCirculation ManagerEditorial TeamCIOReviewIndia No. 124, 2nd Floor, Surya Chambers, Old Airport Road, Murugheshpalya, Bangalore-560017ManjunathS SivasankarEditorSudhakar SinghVisualizersAdvertising queriessales@cioreviewindia.comBangaloreTel 080 46441103Sales & MarketingAmrit SinghIndranil ChakrabortyRavi Kalgi Rohit RaghubanshiNagendra KumarPrinted and published by Alok Chaturvedi on Behalf of Bizprint Media Technologies Pvt Ltd and Printed at Precision Fototype Services at Sri Sabari Shopping Complex, 24 Residency Road Bangalore-560025 and Published at No. 124, 2nd Floor, Surya Chambers, Old Airport Road, Murugeshpalya, Bangalore-560017. Copyright © 2020 Bizprint Media Technologies Pvt Ltd, All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher.Janifha EvangelineLakshmi GSuchita GonsalvesSamrat PradhanTeja BoncheruvuNehaNoidaTel 120 4639300
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