CIOTechOutlook >> Magazine >> July - 2013 issue

Vinculum: A Quick Fix for all your Requirements

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Over 1000 e-Commerce startups have come up in the last three years, in India alone. This in turn brings immense space to a huge market for retail product and solutions providers. Vinculum, a provider of the same, has realized this dearth in the market caused by the sudden growth of e-Commerce and came up with innovative products and solutions to cater the specific business needs of e-Commerce retailers and brick and mortar retailers going online.

Bringing Value to Multiple Avenues

"We have some of the most experienced professionals of the industry working with us," says Venkat Nott, Founder and CEO, Vinculum. Founded in 2007, the initial founding members of the company are specialists in the Retail, FMCG & Logistics domain. Today, Vinculum has a suite of products and solutions that covers merchandising, inventory management, multi channel order fulfilment, order management, warehousing and reverse logistics, in other words, covering the entire back end processes for the retailer. The products of this retail software & solutions company are provided on a SaaS model. e-Commerce and brick and mortar retailers benefit from the enriching quality of their integrated suite of products. "But what gives the company a head start is the fact that our products are offered at a very competitive monthly subscription cost, are functionally rich and are very fast to implement," adds Amit Kulshrestha, Product Head, Vinculum.

The retail software and solutions provider is witnessing significant growth in this market within the Southeast region.Their MDM product, Vin MDM, which manages big data in the enterprise, including master data of items, suppliers and customers is also witnessing great traction in the field. These MDM contracts which are large, multimillion contracts from some of the biggest names in the industry are also dealt with ease by this versatile product maker.Their products are designed in such a way that it allows them to complete an MDM implementation in weeks – a task which usually takes months to fulfill "and we do it at a fraction of the market price," adds Deepak Singla, Business Unit Head, Vinculum.

Satisfying Giant needs

"At Vinculum, we understand how our customer’s needs have evolved over the years and we have adapted to deliver our promise," says Piyush Madan, Head India, Vinculum. Today, the retail serving company works with some of the biggest players in the industry – Future Supply Chains, Collectabillia, Styletag, Shop Nineteen, Vestige, Dairy Farm Group, Metro Gaisano and A.S. Watson group, just to name a few. Vinculum's technology products and services allow the retailers to leave all the backend complications at the able hands of this solutions juggler making it a versatile entity and allowing the retailers to focus on their core competencies.

With a formidable presence in the subcontinent, Vinculum is looking to expand to all emerging economies in the very near future with a renewed focus on transaction based products. Vinculum is funded by Accel Partners with an aim to dominate the retail solutions domain and be the go-to brand for any requirement.

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