CitiXsys is a pioneer in retail technology innovation that helps retailers connect with shoppers more effectively thereby increasing shopper willingness to buy from the retailer.

Challenges faced by retailers can be broadly classified into three categories.

1.Connecting effectively with
Shoppers

2.Integrated retail systems for
Omni-channel retailing

3.Scalable retail system that grows
with retailer landscape

Most of the retailers today are struggling in connecting with their consumers and a lot of this is attributed to their non-integrated retail systems. This at a time when the focus is changing to an "enhanced customer connect". The touch points today include in-store, online and also on smartphones. A retailer today needs an integrated retail application, which allows the retailer to extend a seamless experience to the shoppers.

An SME Retailer becomes mid-market and eventually a large enterprise in a fairly short duration. During this growth path, we have seen that the retailers normally look to change the back end accounting application and not the retail application. And this is where scalability of a retail application is of paramount importance. The same retail application should work from a small accounting application like Tally to an Enterprise Class ERP like an SAP R3. Moreover, an SME retailer may start from just a POS, but as they grow, they add business functions like customer loyalty management, go online with an e-Commerce store, incorporate digital passes and also add mobile POSs. For a retailer this scalability is extremely pertinent and important.

Addressing these challenges with a motto of "Enhancing Shopper Experience by Retail Technology Innovation" is New York based CitiXsys Technologies. Led by CEO Kamal Karmakar, CitiXsys is a retail management software provider under the name of iVend Retail Management Suite.

With almost all retail businesses going through or planning to deploy multi channel capabilities, the challenges that a retailer faces are far more compounded when they want to extend seamless shopping experience to their customers. "There has been a gradual shift where retailers now understand that it is not just the point of sale but a host of other parameters and business processes which have to come together to affect the total profitability of a retail business," says Karmakar.

With headquarters in New York, an R&D center in New Delhi and offices spread across Latin America, UK, Africa, Singapore and Australia, the global spread of their business helps CitiXsys engage with unique retailers in the same industry vertical. "Digital passes were introduced about a year ago. I think we are one of the early adopters globally to have incorporated digital passes as means of enhanced customer engagement by the retailer to their customers," adds Karmakar. The company keeps itself ahead of other competitors by virtue of its global spread and by interacting with thousands of retailers worldwide and understanding their requirements.

CitiXsys works on providing specific detail to retail with intuitive innovations, and tries to incorporate the same into the entire product suite. Karmakar has ensured that the range of offerings spans from a simple terminal point of sale to mobile POS on the store and retail analytics. The company's retail suite, iVend Retail Management Suite, has been developed by the team to integrate with almost any ERP. The SAP certified integration along with PCI certified security standard is a testimony to CitiXsys' relentless focus on retail offering to all retailer types. Catering to large retail chains that have a range from 1000 branches to small retailers who have 30 branches, CitiXsys has earned a reputation as a world class software provider for all retail chains and continues to live up to the legacy today.