With the plethora of information and tools that are available today, many companies are struggling to find the right way to get multi-channel view of their customer and source all required skill sets for generating the right insights. BRIDGEi2i Analytics Solutions, based out of Bangalore and United States, tackles this challenge by helping companies move from information to impact using technology enabled platforms and analytical algorithms i.e. predictive capability embedded in agile and custom BI/visualization platforms.

Having been profiled in NASSCOM Big Data and Analytics reports for 2012, 2013 and 2014; BRIDGEi2i is led by thought leaders in the analytics industry who bring in 15 years of experience each and experience of setting up the largest analytics centres in GE and HP. The company’s rich expertise in Business Intelligence, text-mining and data visualization helps companies assess multi-channel information. The firm has deep advanced analytics capabilities built with best-in class algorithms, frameworks and platforms around two broad themes: Behaviour Modelling and Personalization. The former addresses growth and revenue enhancement while Resource Planning and Optimization helps drive efficiency. “We also help businesses operationalize analytics by embedding decision engines and driving enterprise wide implementation.”, says Prithvijit Roy, CEO & Co-founder of BRIDGEi2i Analytics Solutions.

Using Behavioural Modelling and Personalization, BRIDGEi2i helps companies to predict customer and employee needs and drive personalized actions through behavioural information. The key methods employed by the company include classifying and segmenting, identifying drivers, performing Predictive Analysis and Sentiment mining. BRIDGEi2i’s flagship product called Surveyi2i enables researchers, analysts and business managers to simplify the process of analysing, collaborating and deriving actionable insights from survey data from any survey execution engine. Surveyi2i is of immense use to researchers and managers with its advanced analytics and text mining capabilities, automated reporting and rich visualization layer allows end users to consume the insights with ease through light weight, platform neutral and interactive digital reports.

The company has extensive experience in assessing Customer Intelligence; driving targeted marketing programs and campaign effectiveness. BRIDGEi2i uses its proprietary platform Ex-Track for tracking Customer Experience which is today spread across multiple channels where customers express, influence, experience and take decision. This is followed by identification of homogenous customer groups and granular personalized marketing efforts. Finally, using its custom recommendation engine, BRIDGEi2i enables campaign optimization to realize value.

On the resource planning and optimization side, BRIDGEi2i has frameworks and algorithms that analyse past performance, forecast performance, optimize performance and utilization and drive simulations. Model monitor employs a three-pronged approach to manage model risk. Model and Data validation, Model Performance monitoring and an effective Governance work-flow.

“Our set of re-usable frameworks, algorithms and platforms along with our long-term, managed services model where we work with our clients over time to solve problems, are levers that help us realize the value from Analytics.” concludes Roy.