ZEE has roped in Nitin Mittal as President to drive digital transformation

CIOReviewIndia Team | Wednesday, 02 June 2021, 03:57 IST

ZEE has roped in Nitin Mittal as President to drive digital transformationIndia’s largest listed media & entertainment company Zee Entertainment Enterprises (ZEE) has appointed Nitin Mittal as President - Technology & Data.

Mittal, the former technology advisor to the National Payments Corporation of India (NPCI) and former head of technology services at Unique Identification Authority of India (UIDAI), has joined the company today, with the directive to drive the digital transformation of the company.

Heading the technology and data teams, Mittal will lead strategic initiatives in Tech, Data, Artificial Intelligence (AI) and Machine Learning (ML) and Digital across the company to support the ZEE 4.0 transformation, outlined by MD & CEO Punit Goenka last year.

“We have taken concerted efforts and reworked our digital strategy in order to build robust digital assets to enhance the user experience. We are taking concrete steps to further upgrade our technological capabilities, and I am sure with Nitin’s expertise, we will enhance the value proposition of our digital products to create consumer delight,” Goenka said.

Mittal will also lead the engineering team and work closely with Amit Goenka, President - Digital Businesses & Platforms, to improve the customer experience across ZEE5 and help the growth plans of the OTT platform in India and across the world.

The transformation process aims at creating a digitally adept, data-first company that will be a leader, in all formats of content consumption, both linear and digital, across India and key international markets.

Amit Goenka added, “A strong blend of technology, data and talent are the critical determinants to succeed in this space. I am glad to welcome Nitin to our leadership team to drive the digital transformation journey of ZEE 4.0 forward. His incredible wealth of experience and knowledge will surely be valuable for us, as we continue to scale across markets and platforms.”

During his 20 years of experience, Mittal has assisted to build the world’s largest mobile payments platform, the unified payments interface (UPI) at the NPCI and also the world largest digital identity management platform, Aadhar.

Prior to joining ZEE, he was the founder, CEO and board member for SOLV, a company attentive on creating an open platform for B2B commerce, credit, payment, logistics and skilled workforce for the SME segment in India.

Mittal comes with strong expertise in delivering large scale data solutions, setting up global shared service centres, incubating global practices for business model reboot using data analytics, Big Data technologies and new business architecture, Nitin has built and scaled digital business in Retail, Finance, E-commerce, FMCG, Healthcare, Insurance sectors and E-Governance. He has also been associated with Standard Chartered, IBM, TESCO, BNY Mellon, Wipro and the Future Group.

“I am excited to be a part of ZEE as it charts a hyper-scale growth trajectory by leveraging its strength in content and building advanced technology-led entertainment platforms,” Mittal stated.

He said that at ZEE, his job will be to think about technology in the future.

“If you want to have a great future you have to start thinking about it in the present because when the future's here, you won't have the time. (Brockman 2003). I’m committed to helping our clients and various teams’ professional dreams come true. As an organisation, we aim to create an environment that sparks innovation. I will do my best to support and implement the great ideas the teams come up with.”

Don't Miss ( 1-5 of 25 )