What Is Digital Marketing? A Guide to Marketing in Today's Digital World

Digvijay Singh Kanwar | Friday, 01 February 2019, 04:12 IST

What Is Digital Marketing? A Guide to Marketing in Today's Digital WorldBefore beginning, let us know a bit about SEO. Search Engine Optimisation (SEO) is the process of optimizing your site for organic result. It is a systematic process where the online visibility of a certain page or website or any form of search is affected by it. Basically, when you enter something in the search box, a number of options are displayed on your screen. It is obvious for one to choose the option at the top of the list as one thinks that it’s viewed, compared and therefore trusted by most of the people. This type of arrangement where the option is displayed in a certain order is basically done by the process of Search Engine Optimisation. It determines how a search engine works, displaying the mechanism on the basis of which one could implement certain changes so as to increase its efficiency.

Digital marketing is the marketing of services or products by making use of digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium. Digital Marketing evolved and changed since the 1990s and 2000s. This is a type of marketing that has changed the way brands and business use technology for marketing.

Digital Marketing now being expanded to non-Internet channels that provide digital media, such as mobile phones like SMS, MMS, Callback, and on-hold mobile ringtones. Now keeping all of this in our minds, let's dig more about SEO as it is one of the dominating technologies.

What is SEO about and why is it significant?

Now, since we are talking about Search Engine Optimisation, why don’t we make our study relatively more abstract?

One would ask- Why is Search Engine Optimisation important? Or

What significance does it have?

Well, the answer is simple. It is the very backbone of every web body that is known to us which helps to optimize one’s website. Though it is possible for any individual to read a few lines about SEO and explain its significance, still he couldn’t be qualified as a professional or someone who is skilled in it. He cannot handle tasks regarding it in the most efficient way as it takes a certain amount of knowledge to understand its functions, mechanism, and so on.

In simple words, it is familiar to all as it is observable of how the Sun rises in the East and sets in the West, but why and how it happens is only known after further knowledge is acquired in higher classes. This ‘further knowledge’ can be obtained through SEO Certification Courses which refers to the education and the information about SEO, how it works, it’s significance and everything in details. Along with the basic training, you can learn how to apply the knowledge that you have acquired in the course in the most efficient way possible that is solely related to Search Engine Optimisation and Search engine marketing.

What is an SEO Certification?

SEO certification will help to understand and get to know what are all the parameters that need to be reached in order to have the effective SEO for a website or any other social media sites that require proper marketing over the internet.

How can this certification help?

The certification provides us with the knowledge of how search engines work and what are all the keys that need to be placed for proper ranking of a sight. Yes, all these SEO works purely on the basis of algorithms. Through this certification, you would know it better.

It is obvious that such certification will not be provided to you on a plate. But don’t worry, there are SEO courses that are provided to you. To keep you away from fake SEO courses and all possible form of exploitations, an advanced and trusted SEO certification course is provided to you below which will help you obtain all the necessary requirements.

It includes the ones that were mentioned above with a word of trust that the course can enable you to be efficient in this field.

* Optimizing a Website to Rank Better

Google helps online searchers with the best possible online queries that they search for. Google prefers those sites which is free from errors, loads fast and provides more precise content that the one search for. So this course will make you understand how to optimize your site.

* Targeting the Relevant Keywords

There are certain tools like Google Keyword Planner that help you to find out terms and more effective words to get the site rank up. This Course will make you learn about tools that are required for Optimizing website.

* Creating SEO Friendly Content

SEO is the process of answering searcher queries and get more precise answers to searcher intent. The course would help you to learn about how to develop a long-term, SEO-driven content strategy for any business promotion.

* Tracking the SEO Performance of Your Website

By making use of SEO tools you would know what is causing the website to have less visibility than others. So this course allows you to learn about it in more depth.

* Building Quality Backlinks

The course will train you to build quality and relevant backlinks for any given business or non-business websites.

Author Bio

Digvijay singh kanwar,is a professional Content writer and Digital marketing expert and he loves to write about Finance and tech based Articles. For more details you can contact him on digvijaykanwar96@gmail.com .

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