Every year there are new Digital Marketing trends observed in the market. People who are deeply involved in Digital Marketing have to constantly invest their time and energy to acquire new trends going place out there. When asked to prioritize one feature that will be most important to marketing in the future, 33% of digital marketers replied “personalization” whereas 74% of digital marketers said “targeted personalization” as it increases the customer engagement. “Many companies or brands are applying targeted personalization and are noticing an average increase of 20% in their sales”, says Pradeep Chopra, founder and CEO of Digital Vidya.     

Digital Marketing with Artificial Intelligence         

To make a user stick to a content for a longer time, companies are taking the help of Artificial Intelligence. Many social media platforms like youtube, instagram etc. are tuned by Artificial Intelligence and get the user engaged in contents. Industry experts claim that Digital Marketing has the potential to reach up to $190 billion by the year 2025 with the help of AI. Digital Marketing enthusiasts are busy in fully optimizing this opportunity for their profit. Artificial Intelligence deeply observes the pattern of the content consumed by user. Through this observation, it understands the taste of user and shows up the content as per user’s taste.             

Artificial Intelligence has the potential to serve Digital Marketing in many ways. There are many big and reputed companies who are adopting this technology to create a niche for themselves. It is cheaper as compared to other technologies, precise and is extremely effective in taking the sales of a product or service to greater heights.

Marketing with Voice Search

Amazon Alexa or simply known as Alexa and Google Home have become a household name in the past few years. These are the smart speakers that are fully voice search controlled. The voice search options which were limited upto smartphones in 2014 are now available in more advanced and effective way through these devices. Also, google has recently claimed that it has achieved 95% accuracy in its voice search service. This will ultimately result in increase innumber ofusers on this platform and enhance user experience. With the growing number of high precised options of voice search and the ease of using voice to get results makes the entire process much convenient and personalized.

Keeping the future trends in mind, all the companies be it small or big are planning to make their websites ready for voice search. It is estimated that almost 50% of all the online shopping or business will be conducted with the help of voice search control by the year 2022. Through this new revolution, Digital Marketing is estimated to earn $40 billion.

Personalized & Promotional Email Marketing

Since starting, emails have been the favourite platform of digital marketers as it provides them the option of personalized marketing based on user’s taste. Here, they target the specific subscribers by leveraging the data and information they have about the subscriber. It could be information like their first name, the last product they bought, where they live, how many times they log into a particular app or website, or a number of other data points.

Personalized emails are more relevant to subscribers as here they receive an email that is targeted directly at them and provides offers that are relevant to their interests.

Digital Marketing with YouTube Shorts

This is the most loved and appreciated form of Digital Marketing by the viewers. In most of the social media platforms, a trend of short video clips has started. Keeping these trends in mind, YouTube also started showing short video clips of 15-20 seconds, popularly known as YouTube Shorts among the users. These 15-20 seconds of clips are enough to attract the attention of viewers. The main motto of Digital Marketing professionals is to create such content which can grab the attention of viewers in a short span of time. Once the viewer gets attracted or impressed with that clip, he willenquire about the product or service to avail it. In fact, 52% of consumers admitted that watching short product videos make them more confident in purchase decisions.

Personalized Pop-Ups for User

Everyone has experienced this situation once in a while when scrolling through a webpage, a pop-up ad suddenly comes up on the screen. This pop-up could be of a product or service depending on the pattern of user’s content consumption. Pop-ups have turned to be really effective in triggering the target consumers with certain offers or deadlines on the product. Deadlines on a product push the person to purchase it as the person does not get enough time to think and ultimately buys the product or service without giving a second thought.

The Way Forward

Digital Marketing has changed the predefined patterns and bought a new revolution altogether.The future of Digital Marketing looks very promising and full of opportunities. With the constant developments in the technology space, Digital Marketing is evolving by leaps and bounds.