Times Internet and GirnarSoft partner to offer marketers access to 27 million in-market vehicle buyers

By CIOReview Team

Times Internet, India's leading digital products company, has partnered with GirnarSoft, the parent company of leading auto portals CarDekho.com, BikeDekho.com, Gaadi.com and Zigwheels.com to offer marketers an opportunity to reach out to 17 million in-market car buyers and 10 million in-market bike buyers, through integrated advertising and business solutions.

Times Internet's smart marketing platform, Colombia, reaches over 270 million visitors per month. Combined with GirnarSoft’s expertise for auto-related information, Times Internet advertisers can engage prospective in-market auto buyers at every stage of their decision-making process. Using the power of Colombia’s machine-learning algorithms and GirnarSoft’s intent data, marketers can now convey the right message to the right audience at the most opportune time across Times Internet properties.

Commenting on the alliance, Gulshan Verma, Chief Revenue Officer, Times Internet said, “Buying a vehicle is one of the biggest purchase decisions for Indian consumers. In order to make the right choice, buyers typically consider 4 to 5 brands and pass through different stages of the consumer funnel to arrive at a conclusion. Unlike a consumer browsing for a low involvement product online, the purchase intent of a consumer visiting a GirnarSoft website, such as CarDekho, is quite clear. Our partnership with GirnarSoft will allow marketers to ensure that a prospective car buyer is equipped with the right information to enable their decision, thus making it an imperative investment for marketers to drive results.”

“Today, India is the fastest growing passenger vehicle market among the global eight markets. In such a burgeoning marketplace, and growing digital maturity of Indian audiences, we expect that auto companies will significantly ramp up their digital spends. Research reports estimate that by 2020, digital advertising will influence as much as 70% of India’s annual auto sales. Given that India clocked  21.8 million units in auto sales in 2016-2017, this is a big opportunity, and one that we’re extremely excited about.” said Umang Kumar, President, GirnarSoft. “Our association with Times Internet will offer the auto sector, enhanced and effective user targeting capabilities, thus helping both parties capture a significant share of the digital ad spend in the auto sector.”

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