Three Tech-driven Marketing Strategies to Target the Millennials

CIOReviewIndia Team | Thursday, 24 October 2019, 13:47 IST

CIOReviewIndia TeamThe Global Sales Enablement Platform market is expected to rise from USD 1.1 billion in 2019 to USD 2.6 billion by 2024, growing at a CAGR of 19.8% during the forecast period, says a report by ReportLinker. The market is driven by various factors such as enhanced efficiency of sales representative, better collaboration between marketing and sales team and reduced sales cycles etc.

Among all consumers, millennials occupy the most distinct position and are slowing emerging as powerful consumers with huge potential to buy. “Millennials like to use technology to do things ‘smart’ and what has changed is that technology is now available widely, encouraging them to try out new things. They like things to be personalized and cool, and that can pose a challenge for those brands whose business is built on economies of scale,” notes Tom Herbert, a Business Innovation Manager at KPMG’s Innovation Lab. “The rise of the millennial coupled with digital proliferation is accelerating the pace of change and increasing the complexity of change. Businesses could face changes to the way they develop products, how they markets them, the channels they use to distribute the products, and the supply chain they use to create and deliver them,” he adds. In this context, let us have a look at some the best tech-driven marketing strategies that help businesses reach out to tech-savvy millennials:             

Extensive Social Media Presence  

For majority of the millennials, if not all, social media has become an integral part of their daily life and they spend a considerable time online. If businesses want to connect with the millennials then they should better reach them where they actually are by making use the social media platforms to build the brand awareness, share content, gain trust and improve engagement.   

Segment Then Target

Though millennials are seen as whole, within them one can easily find different behaviours, interests and tastes. Segmenting them as per their interests and behaviours might seem challenging for businesses; however, targeting isn’t, as they readily share their information and interests. While designing marketing campaigns to reach to millennials, businesses need to consider these things about the individuals.   

Mobile-based Marketing

It is a well known fact that everyone today owns a smart phone, particularly the millennial. They depend on the internet to know about various products and services. So, reaching out to them through email-campaigns or SMS marketing through their mobiles could prove to be a better approach.  

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