In this technology-driven world, innovation in the hiring process forms the bedrock of success of any business organisation. Latest technology innovations are making recruitment process faster, unbiased and more accurate with minimal costs, enticing business owners to invest in such technologies. According to a report by Fortune Business Insights, the global recruitment software solutions market is expected to become USD 3,095.8 Mn by 2025, growing at a CAGR of 7.4% CAGR. Rising need for analytics metrics and enhanced candidate experience, coupled with growth in geographically diverse talent acquisitions is driving the market further.      

“Advanced Recruitment Platforms feature data-driven algorithms that can rank and match candidates to the jobs based on qualification, merit and skills. This eliminates the general bias faced by those talented individuals who miss out on opportunities due to their ethnicity, religion, gender, appearance, or any other factors. Now that Machine Learning & AI in Recruitment Technology has moved out of its infancy; it has become imperative for organizations to adapt to these tech advancements and use them efficiently to hire diverse talent,” opines Alok Nidhi Gupta, Managing Director, TalentRecruit Software.    

As technology evolves, it continues to impact the hiring and recruitment process. In this context, let us have a look at some of the current recruitment technology trends:   

Making It Easier With Robotic Process Automation

Gone are the days when automation is considered a preferred option only for manufacturing and related process. Today it is being used in almost every business process that has anything to do with rule-based tasks. Robotic Process Automation serves as a great tool for streamlining the paperwork, and all the other repetitive and time-consuming tasks to make overall process easier and accurate, saving a lot of time for the hiring department and thereby time and money for the company.    

Creating Real-life Simulations Using Immersive Technologies

Technologies such as AR and VR that give users immersive experience have already started making inroads into the process of recruitment enabling recruiters to inject components of gamification for better engagement with the candidates. ActiView, an Israeli technology company is offering VR tools to evaluate candidates based on his behavioural and cognitive capabilities by creating real-life simulations.     

Analysing Marketing Data For Better Decisions

New age marketing tools have made it possible to reach out to candidates through preferred different channels such as LinkedIn, Social Media, emails, SMS etc. This also facilitates the one-to-one communication between the candidates and the recruiters.  Leveraging marketing analytics to better understand the candidate’s behaviours can help recruiters in the hiring process.