The fashion firm Ted Baker has recently selected Centric Software to provide its product lifecycle management (PLM) software.

According to Donald Browne, production director at Ted Baker, Ted Baker will use the Centric 8 PLM software for retail, apparel, footwear, luxury and consumer goods companies to link together all product development information for both internal users and suppliers. “Centric’s PLM software will provide our design and technical design teams with accurate, timely and comprehensive information, ensuring that Ted’s inimitable eye for detail is showcased to the fullest across women's wear, men's wear and accessories,” adds Donald.

The Centric 8 PLM solution’s ease of use, visually attractive interface and flexibilty to support continuous product changes through development seasons were other factors in the selection, adds Browne. He also cited Centric’s reputation in high fashion, industry knowledge, references in the industry and expertise of the staff.

 Ted baker has also analyzed Centric’s role in developing mobile apps for PLM; Centric was the first PLM company to market mobile apps, and currently offers six apps, more than any other PLM provider in its industry.

Ted Baker also valued Centric’s innovative leadership in developing mobile apps for PLM, explains Browne. Centric was the first PLM company to market mobile apps, and currently offers six apps, more than any other PLM provider in its industry.

Ted Baker is ‘no ordinary designer,’ and Centric is no ordinary PLM provider,” says Chris Groves, president and CEO of Centric. “This is an excellent partnership, and one in which we know that Centric‘s innovative culture will mesh well with the Ted Baker personality to produce real results quickly.”