STMicroelectronics' STiH273 HD Cable Chip Set to speed up DEN's HD Zapper set-up boxes

CR Team | Tuesday, 17 June 2014, 08:55 IST

New Delhi: The leading semiconductor company, STMicroelectronics (NYSE: STM), recently announced that its STiH273 HD cable chip set has been selected by the leading Indian cable TV distributor, DEN Networks. The cable chip set is going to be the imperative component of the DEN’s newest HD Zapper set-up boxes. Headquartered in New Delhi, DEN Networks is claimed to be one of the market leaders in India’s digital television space, reaching an estimated 13 million households across 13 key states of the country.

The 1987 born, STMicroelectronics has been one of the world leaders in infusing its vast collection of technologies and design expertise into customers. This largest chip maker focuses on its product strategies and embedded-processing solutions for excellence. The company’s STiH273 (Palma) chip set is engineered on the latest process technology that provides a highly integrated System On Chips (SoC) ICs for set-up boxes. With an improved processing engine which encompasses integrated on-chip features, the chipset is manufactured in 40nm process technology. It incorporates a field-proven and deployed Digital Video Broadcast-Cable (DVB-C) demodulator that accelerates the performance of external Controller Area Networks (CANs).

“Our new high-definition digital set-top boxes leverage STMicroelectronics’ feature-packed and flexible System-on-Chip ICs, providing an ideal platform for us to deliver innovative value-added services to our customers,” says MG Azhar, COO, DEN Networks. “The STiH273 SoC is clearly the right choice for our latest generation of set-top boxes with the right power, versatility, and features to meet our market needs”. 

Commenting on the new advancement, Vivek Sharma, Regional Vice President, Greater China and South Asia region, and Director, India Design Center, STMicroelectronics adds, “As a leading Cable MSO in India, DEN Networks sets the trend for technology, modernization, and radical transformation, and ST is proud to contribute to DEN’s strategic intent. DEN Networks’ selection of ST’s technology underlines our core competencies and reiterates our commitment to this fast-growing market through localization and co-operation with our India partners”.

With the new addition, DEN Networks is buoyant that its HD Zappers will deliver even better user-experience and help them in creating enhancing customer satisfaction.

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