Ryanair's Customer Proposition Soars with Qlik

CIOReview Team | Friday, 22 July 2016, 06:53 IST

Qlik® (NASDAQ: QLIK), a leader in visual analytics, recently announced that Ryanair, Europe’s largest airline, is using QlikView® and Qlik Sense® organization-wide to help it fill more flights and improve the different services it offers to customers. Using Qlik to consolidate all company data, Ryanair has gained greater insight into its operations, enabling the airline to run more effectively.

Ryanair is Europe’s most popular airline and operates more than 1,800 daily flights, connecting 200 destinations across the region. Taking pride in offering low-cost flight options, Ryanair is continually improving its customer proposition and with Qlik, the Ryanair Business Intelligence team has consolidated data from across the organization to drive insights and make business decisions.

Shane Finnegan, Senior BI Developer at Ryanair said, “Different audiences wanted to consume their data in different ways. We wanted a platform that would allow us to meet these differing needs. Qlik offered two complementary products to do just that – QlikView and Qlik Sense. QlikView can be used by staff who have in-depth analytical roles, such as for those who work in Finance or Marketing. Qlik Sense has then been overlaid on top of this so that staff in more time-sensitive departments – say in Ground Ops or Flight Ops – can get quick and easy-to-digest data visualizations, showing instantly what’s going on, where there’s an issue, quantify the issue, and address the issue.”

In the future, Ryanair hopes to use Qlik to continue to improve their in-flight retail offering, as well as help to optimize the supply chain by understanding the anticipated passenger mix on a given flight and matching this with an appropriate range of products and sufficient stock for the flight.

“With Qlik, we’re building a complete overview of what’s going on across the business and it is playing a major role in the way we are evolving the services we offer to customers,” continues Finnegan. “Ultimately, we want to find the best ways to make our customers happy on-board, while being able to offer them the lowest fares on the market – and Qlik gives us the foundation to make educated decisions which will make that notion a reality.” 

Sean Farrington, RVP, Northern EMEA at Qlik said, “Ryanair is Europe’s most popular airline, helping passengers travel around Europe on the lowest fares. We’re glad Qlik is helping the airline to improve the services it can offer to its customers while driving efficiencies and, ultimately, continuing to offer the best deals on flights. Our technology has been designed to get analysis into the hands of all and it’s great to hear that staff across the airline are able to interact with data in the way that suits them best – that’s our value proposition.”

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