Ola buys Pune-based GeoSpoc to build next-gen location technology By CIOReviewIndia Team

Ola buys Pune-based GeoSpoc to build next-gen location technology

CIOReviewIndia Team | Tuesday, 05 October 2021, 08:45 IST

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Ola buys Pune-based GeoSpoc to build next-gen location technologyEV maker Ola Electric said it has acquired GeoSpoc, the Pune-based provider of geospatial services to build the next generation of location technology.

Bhavish Aggarwal, chairman and Group CEO, Ola Electric, said in a blog note, “Dhruva and his team of Geospatial scientists and engineers will be joining Ola to develop technologies which will make mobility universally accessible, sustainable, personalised, and convenient, across shared and personal vehicles.”

Enhanced geo-spatial services will also go a long way in improving urban planning including road networks, better public transportation and preempt congestion spots, he said.

Ola stated that it has the data and the expertise to build this utilizing their understanding of consumer movements as well as their network of 2, 3 and 4 wheelers that provide unprecedented geo-spatial details.

“We can layer this data with new sources such as satellite imagery and visual feeds from our network on-ground to build ‘Living Maps’ that embody the changing landscape of our world,” Aggarwal said.

Highlighting the need for improvement in maps, he said that accurate and rich maps with high user context should be available to the population beyond the first 100 million users. Multi-modal transportation options will need geospatial intelligence to understand the unique benefits of each option and provide suggestions accordingly.

“Maps will need to consider a three dimensional view of the world as aerial mobility models such as drones become more mainstream. Incorporating near real time satellite imagery to provide a better understanding of road quality, as well as improvements such as avoiding poorly lit streets at night for safety – even if it is a faster route,” he said.

Autonomous driving will need HD and 3D maps which will offer superior visualization, dynamic real time updates based on road, traffic and weather conditions, Aggarwal added.

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