New Technologies Taking Marketing to a Whole New Level

CIOReviewIndia Team | Tuesday, 27 August 2019, 13:24 IST

New Technologies Taking Marketing to a Whole New Level

With the evolution of technology, digital marketing has been a key business strategy for all the industries; giving access to a mass market with measurable results in a cost-effective way. Therefore, digital marketing is the most powerful form of marketing with the potential to transform the way businesses reach and engage their customers and target the ideal buyers. As more consumers are shifting to online for buying products, more and more small businesses are implementing digital marketing tactics to effectively reach and engage their target consumers online with latest technology in hand, thereby, not  limiting to a certain location, market and time.  

Some of the current and ongoing marketing technology trends which have been game changers for business marketing are:

Artificial Intelligence - According to a study by Blueshift, 28% of marketers are using AI for product recommendations and 26% are using it for campaign optimization. AI is now powering customer segmentation, retargeting, push notifications, click tracking, with a limitless combination of possibilities.

Chatbots - Similar to a customer support representative but cheaper, chatbots have the ability to hold a basic conversation with visitors and answer most-asked questions. But still long wait times have been a major problem which is demanding for more robust systems to overcome it.

Augmented Reality - As the markets are driven according to the needs of the consumers, augmented reality is emerging as beneficial marketing trend for many industries and their consumers, letting customers try before they buy, augment touring and assistance, augment branding materials and many more.     

Virtual Reality – Allowing customers to get close and personal with certain products, it is now being used by businesses to improve buyer awareness, accelerate the purchasing process, and also offer more personalized choices to buyers.

Data Driven Marketing - The evolution of big data has truly been a catalyst for marketing transformation and change, aiding in analyzing structured and unstructured data, gathering and refocusing metrics and many more.

Machine Learning – Machine learning driven marketing has improved the lead scoring accuracy which helps in ranking prospective customers on a scale and has made easier to predict customer churn. Marketers are also using computer vision for product recognition and aid in tracking information about competing brands and influencers.

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