Marico Limited, India's leading consumer products company in the wellness and beauty space, has recently adopted Microsoft Azure SQL Data Warehouse to improve their business productivity. The adoption of the fully-managed, highly-elastic, petabyte-scale, warehouse-as-a-service cloud-based relational database has helped Marico increase their data processing speed by over 150%.

In the FMCG space, the volume of data being generated fluctuates greatly during certain periods, especially the month beginning and ends or during season and festival time. This puts unforeseen burden on the existing IT infrastructure in managing the data flux. The window for extraction, transformation and loading of huge amount of data is limited to a few hours.

This deployment has freed Marico from regular hardware refresh owing to data volume variability, and provided the flexibility of scale-up or scale-down on demand. They now have an end-to-end data solution (database, data warehouse, big data, visualization, advanced analytics) that unlocks insights from any data. This has given Marico complete control of data management and more agility for business decision-making during critical times. They have also overcome the need for creating disaster recovery or backup infrastructure.

“With the growing surge of data, and the burden that used to come along with it, Microsoft has helped us in eliminating the need for over-provisioning. We wanted to gain control over the churn and speed of data, and Azure SQL Data Warehouse has not only helped achieve this but also helped us gain business insights from big data and advanced analytics.”, said Mukesh Kripalani, Chief - Business Process Transformation & IT, Marico.

“The deployment at Marico addresses the current FMCG market need for an integrated, intelligent cloud-based database management system. The solution will help Marico stay ahead of the market with faster and more accurate decisions. We have always aimed to reduce complexity and redundancy, and ensure data privacy and security through the Microsoft Cloud. We are excited to be associated with the growth of Marico”, said Peter Gartenberg, General Manager, Enterprise Commercial, Microsoft India

In India, numerous FMCG customers are leveraging Microsoft Azure as their cloud platform to develop cutting-edge digital and data analytics capabilities. Microsoft’s commitment to deliver enterprise-grade cloud platform that is open, flexible, affordable and secure has resonated strongly with Indian companies.