Homegrown connected lifestyle brand Noise Thursday said it has signed a partnership with Optiemus Electronics Limited (OEL), a wholly-owned subsidiary of Optiemus Infracom Limited for the local manufacturing of Noise products.

In the initial phase, OEL will design and manufacture hearable products for Noise at the latter’s plants in Noida. The companies said it will also create job opportunities for the homegrown workforce.

Initially, Optiemus will produce Made in India TWS earbuds and Noise said it intends to launch about six new products in the next six months.

“Today, we are really excited to partner with Noise, India’s leading and fastest-growing wearable brand through this partnership; we are committed to delivering the best value to Noise in line with their business objectives,” said A. Gururaj, MD, Optiemus Electronics Limited.

“We are delighted to share that Noise will be enhancing its production to offer Make in India products to the Noisemakers with our partnership with Optiemus Electronics, Our strategic partnership with Optiemus will help us expand our portfolio to deliver on the growing appetite for wearables in the country,” added Gaurav Khatri, Co-founder at Noise.

As per IDC, Noise was the top smartwatch brand for the whole of 2020 and it was also the smartwatch segment leader in 1Q21 with a share of 26.7%, followed by boAt with a 21.9% share.