ITC Infotech, a global scale full service provider of technology solutions, today announced the second edition of its annual technology innovation & co-creation platform ‘iTech 2016’. The event will take place at the ITC Infotech campus in Bangalore on 16^th and 17^th of July, 2016.

Marking a first this year, iTech 2016 will introduce a new segment called ‘Showcase’, a unique platform designed to connect technology startups and their solutions directly to business users. As a part of ‘Showcase’, shortlisted startups will get the opportunity to interact with business leaders & technocrats, and demonstrate their solution to them. As a system integrator, ITC Infotech may partner and invest in helping startups further develop their solution, create a joint go-to-market and provide wider market access.

Another key feature this year is the 2-day hackathon on Augmented Reality/ Virtual Reality (AR/VR), aimed at startups, professional developers and students. The hackathon will be a 30-hour prototype building contest that will address crowdsourced business challenges from ITC businesses and ITC Infotech’s global customers. Participants for the AR/VR Hackathon, perceived to be the technology of the future, can present their ideas across any of the following challenge areas:

Manufacturing: Solutions to guide on the correct course of action, change plant & equipment maintenance process, while saving time and money, or enhance training material, quality control and related areas. 

Consumer Goods:  Create an immersive experience and transform the way consumers interact with products in store.

Retail: Enhance customer experience in online and offline shopping. Solutions to create virtual trial room or virtual fashion shows to present the new season and line.

Hospitality: Entries should present solutions designed to revolutionize the way guests experience the hotel property, its amenities, deals & offers and other information.

Education & Stationery Products: Entries should use AR/VR technologies to pique children’s interest in academic material, enhance learning with interactive puzzles and simplify understanding of ‘how things work’.

Banking, Financial Services & Insurance: Solutions to make processes easier and radically improve customer experience.

Agriculture: Create a thriving ecosystem with intelligent pest management & control solutions. Guide farmers and farm workers in planning usage of fertilizers, pesticides and irrigation schedules for different crops and crop cycles.

Ms. Sushma Rajagopalan, MD & CEO, ITC Infotech, said, “Technology today is aiding transformational shifts in the ways business, governments, and societies function. Inventive technological thinking, married to agile decision making is critical to respond swiftly to the needs of business and society. With iTech 2016, we are bringing a unique opportunity to bright young technologists to showcase their design thinking and technology ideas, while interacting closely with the vibrant ecosystem of entrepreneurs and business leaders of the future.”

With the immense success of IoT Hackathon at iTech 2015, ITC Infotech is geared up to offer best-in-class experience through iTech 2016, which will in turn allow participants to race against time and showcase path-breaking solutions which are market ready. The winners, first runners-up and second runners up will be awarded a cash prize of INR. 3, 00,000, INR. 2, 00,000, and INR. 1, 00,000 respectively.”