Organizations across different industries are using the flexibility, security and advanced computing capabilities of Microsoft cloud to drive innovation and customer value. Local developers, startups and independent software vendors are leveraging the local Microsoft cloud for better productivity and enhanced customer experiences.

Microsoft, along with its ISV partners, showcased some marquee solutions for various business needs. The solutions ranging from better consumer experiences, apps designed to source right candidates for jobs, analyzing customer sentiment and a gamification solution for enhanced learning drove the common theme of innovation. These solutions have been deployed across verticals like retail, eCommerce, banking, FMCG among others.

ISVs are innovating with tools such as Azure Machine Learning, Azure Analytics, Power BI among others for ISVs to develop interesting solutions. ISVs are using the enterprise-grade cloud technologies to compete with the best across the world.

Harish Vaidyanathan, Director of ISV Programs at Microsoft said, “Each organization and individual connected via a smart device today consumes data on the cloud in some form or the other. Microsoft Azure offers a unique opportunity for businesses and end-users alike and we aim to bridge the gap between people who create great solutions, the ISVs and those who need them.”

These solutions have been developed by born-in-the-cloud ISVs such as CloudCherry who offer an omni-channel Customer Experience Management and Feedback Software; Knolskape – a gaming and simulation software company focusing on management talent transformation; GrownOut – an HR solutions company focused on changing the landscape of talent acquisition through next generation of referral hiring; ZingHR – providers of comprehensive hire-to-retire cloud-based HR solutions; and ShepHertz who provide the complete cloud ecosystem for apps across platforms.