Indifi associates with Google Pay to source Loans

CIOReviewIndia Team | Friday, 14 January 2022, 11:42 IST

Small businesses-focused lending platform Indifi on a partnership with Alphabet's payment app, Google Pay, for helping it source new lending opportunities from merchants.

Google Pay has 10 million merchants and will be given the option of availing a pre-approved loan from Indifi in the app itself, based largely on their payment receipts data, Aditya Harkauli, chief business officer at Indifi.

The partnership comes at a time when banking regulator Reserve Bank of India (RBI) has expressed concerns over big tech's growing play in banking activities specifically after the apps started collecting deposits.

The company already has partnerships with players like Amazon, Flipkart, Swiggy and Zomato to source loans from their respective ecosystems, and the tie-up with GPay is an extension of that.

Harkauli said the partnership is already live and in a year, the company expects 10 per cent of all the loans that it sources, to come from the GPay partnership, and expects the ticket sizes of loans to average about Rs 2.5 lakh. These will be largely working capital loans for a tenor of 18-30 months, and may also include borrowing from the small merchants for purposes like renovation of shops etc, he said.

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