How AR Cloud is Unifying Physical and Digital World By Vishal Pratap Singh

How AR Cloud is Unifying Physical and Digital World

Vishal Pratap Singh | Thursday, 16 December 2021, 14:25 IST

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Augmented Reality Cloud or AR Cloud is the term for technology that enables the delivery of user centric contextual digital content augmented over physical objects on devices like phone, headsets, or Head Mounted Display (HMD). AR Cloud is being considered more than just a technology. It revolves around user enablement and seamless experience using new technologies, business models and services. The first generation of AR technologies have largely been purpose built for the entertainment and gaming audience. AR Cloud is widely used in enterprise, retail, healthcare, media and entertainment, education applications and many other industries across the globe.    

AR Cloud provides an abstracted medium for physical spaces, objects and humans where digital content and experiences can be tailored for every user. Mainly the seamless and ubiquitous delivery of relevant information overlaid on such an abstraction layer enables consumers to make well informed decisions for shopping and navigation, among other use cases. The Augmented Reality market was valued at USD 14.7 billion in 2020 and is projected to reach USD 88.4 billion by 2026 at a CAGR of 31.5 per cent from 2021 to 2026. “We’ll soon see companies creating and developing their own custom versions of AR Cloud that will allow them to market various unique features and approaches”, says Bikram Singh Bedi, Managing Director, Google Cloud India.

Provides Physical Space Persistence

The founder of AWE, Onri Inbaar, coined the term AR Cloud and according to him it is a digital 3D copy of the real world. Usually, the purpose of an AR Cloud is to enable the continuous sharing of Augmented Reality experiences across multiple devices. It provides data and services which are directly related to the physical surroundings of the user. There is an option of creating an AR experience in a physical space to come back and interact with it a few days later.

Application in Education Sector

Recently, it is seen that many education companies are working to create Augmented Reality based education classes. These classes will provide the real life experience to students which will make it easy for them to understand the concepts. For example, students could see the solar system in Augmented Reality as they learn about it. Augmented Reality can also be effectively used to help medical students by making them understand the internal dynamics of the human body without going into a lab.

Effective Healthcare

Augmented Reality Cloud has the potential to enable doctors to conduct various medical procedures in a more effective manner. Earlier doctors used to sketch the model of tumours but with the help of Augmented Reality, it will be easy for doctors to make tumour model. This technology will help them to decide the right approach to remove or treat them. Accuvein which is a global leader in medical imaging solutions produced a handheld device which scans the vein network of a patient and could lead up to a 45 per cent reduction in escalations. This also enables surgeons to plan their procedures better before making the first incisions. Augmented Reality can be used to make disease diagnostic tools as well.

Advertisement Purpose

Many supermarkets are exploring Augmented Reality Cloud for in-aisle advertising. The day is not far when AR Cloud versions of brand ambassadors and celebrities could be seen endorsing products at the supermarkets and shopping malls. Recently, a supermarket in Switzerland has created an augmented catalog of its offerings, which helps users with product information and allows instant purchasing. The owner of that supermarket confessed that after implementing this technique, he has witnessed a sudden rise in his income as his products got sold in a short duration of time.

Enhanced Navigation

Augmented Reality Cloud has enhanced navigation by displaying directions right onto the exact location of the user be it sidewalk or street. There are some startup companies which are working to implement AR technology on car windshields which can help the users in providing critical data in navigating the unfamiliar cities. If this technology got successfully implemented, then it will be very useful for the people who like to explore new places on their own. Some airports have started using apps based on Augmented Reality in the foreign countries. This app enables users to navigate through the airport premises and provides in depth information about all the available services provided by that airport like flight schedules, boarding requirements and also helps users to access emergency services.

The Way Forward

Augmented Reality apps are all set to experience explosive growth in the coming future as there will be many regular apps which will add features of Augmented Reality to enhance their user experience. Augmented Reality Cloud will power many of these use cases and help usher in the next generation of apps. Experts believe that AR Cloud will likely make it easier for users to access and interact with different parts of the applications. The way it is developing will have enormous implications for the digital world and will enable the next wave of public and private platforms.

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