The online search engine giant, Google partnered with two New York-based startups, Digital Assets, and BlockApps, to deploy Blockchain technology to offer Fintech services and cloud service solutions on the Google cloud platform. The two Blockchain-focused firms will be providing Distributed ledger technology (DLT) solutions on the Google cloud platform. DLT increases the Blockchain security in the cloud computing as it helps to secure the details of every transaction digitally. Digital Assets is a provider of DLT for the financial service industry whereas BlockApps provides a platform to develop Blockchain apps for enterprises.

Google’s partnership with the two start-ups will enable customers “to explore ways they might use distributed ledger technology frameworks on Google’s cloud platform”. The company had announced that it will run both open source integration for the apps built in Blockchain based platform, Hyperledger Fabric and Ethereum, in the GCP Marketplace service, later this year.

Blythe Masters, the CEO of Digital Asset, said, “This will reduce the technical barrier of DLT application development by delivering our advanced distribution ledger platform and modeling language to Google Cloud”. Google also joined the private beta of Digital Asset’s developers, which gives technology partners, software vendors and financial services companies access to the software development kit (SDK) for the Digital Asset Modelling language, a smart contract coding language. It will allow Google developers to built Blockchain based apps and license those apps to other companies. With BlackApps, Google will integrate its full stack technology solutions “STRATO” that allows developers to build industry-specific Blockchain applications.

After the partnership, Google is among the tech giants who are providing Blockchain as a service (BaaS) such as Microsoft, IBM, HPE, SAP, Oracle and Amazon Web Services (AWS), which introduced its Blockchain platform for DApps. The use of Blockchain in the cloud is growing quickly in other big industries also like the Oracle Blockchain Cloud service which allows companies to quickly create and maintaining tamper-proof contracts and distributed ledgers according to the Blockchain database structure. According to the Bill Fearnley Jr., IDC’s research director for Worldwide Blockchain Strategies, BaaS providers not only provide the infrastructure but also often act as a consultant on the nascent technology.

Recently, Google had announced it would start blocking crypto-related ads of all sorts. Before Google, the social giant Facebook banned the cryptocurrency and Initial Coin Offerings (ICOs) ads to protect users from deceptive advertising.