The largest search engine, Google will be launching its new feature Google Shopping tab in India by the end of this year.  The feature will allow users to buy desirable products without visiting different merchants' or e-commerce websites. Once the product is chosen by the user, Google directs them to the particular e-commerce website for completing the purchase.

Lately, Google has been in talks with the e-tailers firms like Flipkart, Paytm mall, Snapdeal and also with the registered small and medium enterprise to cover all the local stores in the neighborhood from the Kirana stores to high hand handicrafts stores. It will enable Google to provide a variety of products from the separate platform to users. Local merchants can also register themselves by going to Google's merchant center and feed their products related information online. The Google's merchant center is a free online service tool provided by Google for the local merchants.

Google shopping Tab is a good start for Google to get into the Indian e-commerce market. Google has been planning on it for a year, not officially but secretively. Google has been associated with some 2,000 workshops helping the company to identify sellers on its e-commerce platform. The Shopping tab will be able to collect and analyze the information on the Indian market with 80-85 million online shoppers.

Google also released some AI-powered cool features related to its search engines in its Google I/O 2018, held at California, USA. In the event, the company announced the addition of new voices into the Google assistance and utilization of AR/VR in the Google map. It also introduced Google lens; it will gather the information from the picture and users can search it on Google.  

Lately, Google has been facing the declination in the ad revenues. As per the media post, Flipkart and Amazon had reduced their ad spending on Google ads by 30 percent, and also Google has been losing market shares to Amazon on product searches in the US.

"In the US, 50-60% product search begins at Amazon, bypassing Google and cannibalizing its market," said Arpan Sheth in a post, a partner at consulting firm Bain & Company. Google is losing online shoppers because of it and it is taking a hit at their advertising revenue, he added.