A study conducted by Frost & Sullivan reveals that exceptional growth is anticipated for the global data centre Uninterruptible Power Supplies (UPS) market in the coming years. The UPS market earned around $1.61 Billion in 2013 and is estimated to reach $2.34 Billion in 2019. They attribute the growth of the market to the increasing demand for well-equipped data centers with fully functioning backup power. “The trend towards virtualization and cloud computing as well as the need for data availability on the go is boosting the number of UPS installations. Organizations are veering towards a new generation of UPS systems that complement the virtual server design and significantly raise the total power usage effectiveness of data centers," said Anu Elizabeth Cherian, Frost & Sullivan Energy and Environmental Research Analyst. Yet, this growth is not without challenges. With increased efficiency comes increased price and this is deterrent for the expansion of the market as many investors are finding it difficult to upgrade their system. Other challenges are lack of product differentiation, market maturity, and intense price competitiveness. The report also comes up with suggestions for the UPS manufacturers to invest in product innovation and revamp their current technologies to sustain steady year-over-year growth. The Analysis of the Global Data Center Uninterruptible Power Supplies Market was done as a part of Supplies and Batteries Growth Partnership Program.