Four Enterprise Communication Trends to Look At in 2020

CIOReviewIndia Team | Wednesday, 04 March 2020, 10:17 IST


The enterprise communications landscape is reinventing itself owing to the latest business communication trends in the workplace. The cloud-based business communications solutions that are customizable as per the unique requirements of organizations are enabling better collaboration in the workplace.              

As organizations across the world are adopting advanced enterprise communications solutions, the enterprise communication infrastructure market is growing at a rapid pace. According to a report by Mordor Intelligence, the global enterprise communications market is forecasted to maintain a growth rate of 17.53 percent between 2020 and 2025. The growing need to replace or upgrade conventional communication infrastructure is one of the major factors contributing to market growth.  While cloud technology is considered to be the most disruptive force behind the enterprise communications today, there also exist some other technologies impacting the business communications in the organizations. Now, let us examine recent trends in communication systems.                 

UCaaS for Seamless Business Communications

Though cloud is not a recent phenomenon, it is gaining prominence these days in the enterprise communications domain due to its secure storage capabilities particularly at a time when the world is witnessing a large number of cyber attacks. The cloud is much safer when compared to conventional data centres to store enterprise information. Also transfer and retrieval of information through the cloud is easier and the data can be accessed remotely.    

Today, a large number of businesses are opting for Unified Communications as a Service, a cloud based enterprise communications mechanism. In UCaaS, businesses outsource their business communications to a third-party firm that provides all the necessary communications infrastructure and support. This helps businesses to reduce costs and ensure seamless communications across the enterprise.           

APIs for Scalability

Businesses usually face challenges in expanding their existing communications infrastructure to suit the new requirements while considering business expansion. Application Programming Interface enables enterprises to easily scale up their business communication infrastructure without much capital investments. APIs by linking internal business communications with customers help to improve customer experience. APIs also enable businesses to add advanced communication features in no time and helps them stay relevant in this disruptive business environment.

Mobile Strategy for Remote Operations

These days, mobile phones have become an integral part of our daily lives, be it in the workplace or at home. Hence, it is crucial for businesses to consider the integration of mobile phones in their enterprise communication strategy that enables employees to access content from anywhere at any time.  

AI-powered Conversational Bots

The advent of artificial intelligence has completely changed the way communications happen, especially the communication between the customer and the business. AI-based chat bots help customers to communicate with the business relatively faster by decreasing the wait time. This allows businesses to provide customer support to millions of customers at once thereby increasing the levels of customer satisfaction. Chat bots also help business reduce their spending on customer service by replacing the human.  The ability of AI to analyse customer data enables businesses to perform sentiment analysis and reach the target audience in a better manner, unlike conventional marketing campaigns. 

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