CleverTap announced today that it is going to expand its business into the Gulf Cooperation Council (GCC) market. Some of the new brands leveraging CleverTap’s platform to help engage, retain and grow their users are Fuel delivery application CAFU, leading video streaming platform Shahid, and regional telecom leader Ooredoo. By stepping into this new market, CleverTap will be able to build upon its global presence and strengthens its ability to serve its worldwide customers.

"CleverTap's continued growth in key global markets underscores our commitment to providing both global enterprises and local businesses with the tools they need to effectively drive marketing campaigns and increase user engagement and retention as growth drivers," said Malay Harsha, head of marketing, Middle East, Turkey, and Africa, CleverTap. "With our expansion into the Middle East, CleverTap is well-positioned to enable current and future customers to build loyal relationships that drive revenue growth."

CleverTap is a leading AI-powered, omnichannel marketing platform for the expertise, it is designed to help to retain users and maximise user lifetime value. It offers a unified approach which to address common challenges such as data silos. Based on customer behaviour, CleverTap delivers real-time, individualised marketing messages-instead of merely a static user profile- and allows businesses to quickly experiment, learn and optimize mobile application strategies for increased used engagement and retention.

"CleverTap has made tremendous progress in expanding the reach of its innovative user retention solution," said Anand Jain, co-founder and chief strategy officer, CleverTap. "We are thrilled to continue to provide new ways for our expanding global customer base to better engage with their customers and deliver innovative and transformative customer experiences."

CleverTap is one of the leading customer engagement and retention platform through which brands maximise their user lifetime value. Including Vodafone, Star, Sony, Discovery, Fandango LATAM, Carousell, and Gojek trust CleverTap to help them improve user engagement and retention, thereby growing long term revenue. CleverTap is sponsored by some of the leading venture capital firms which include Sequoia India, Tiger Global Management, Accel, and Recruit Holdings, and is headquartered in Mountain View, California with its regional offices in Amsterdam, Singapore, Dubai, and Mumbai.