Cisco is among the largest players in the location-services arena which includes AiRista, Aruba (HPE), Mist and others. Cisco is raising a cloud-based Geolocation DNA space, which has its application in growing mobile location services and integrates data from enterprise analytics and business applications. DNA Spaces is the next generation indoor location services platform. The cloud transforms Wi-Fi into a powerful sensor, unlocking insights and trends from the behavior of people. Cisco’s Wi-Fi location solutions deliver a broad range of location accuracy based on customer’s needs.

The rapid growth in mobile communications is another area Cisco is looking to move along with DNA Spaces. In its most recent Visual Networking Index (VNI) Cisco said that globally, there will be nearly 549 million public Wi-Fi hotspots by 2022, a fourfold increase. Hotels, cafes, and restaurants will have the highest number of hotspots by 2022 globally, and the fastest growth is in healthcare facilities (hospitals), where hotspots will triple over the forecast period.

DNA Spaces comprises Cisco’s Connected Mobile Experience (CMX), wireless suite and enterprise geolocation technology purchased from July Systems. Cisco CMX is a software engine that uses location and other intelligence obtained from Cisco wireless infrastructure to generate analytics data and helps deliver services to customers on their mobile devices. Cisco's CMX location engine can manage, monitor, detect and analyze standard signal strength and antenna enhanced signals from Wi-Fi and Bluetooth Low Energy (BLE) devices. Cisco DNA Spaces uses location data to gain visions into the behavior of people and things in any place with wireless connectivity, permitting clients to make well-versed business conclusions, enhance processes, and increase knowledge.

July Systems features its flagship enterprise-grade location platform, Proximity MX, which includes instant customer activation, data-driven behavioral insights, a contextual rules engine, and Application Program Interface (API). The platform works with multiple location technologies such as Wi-Fi, Bluetooth or GPS, and engages the user with SMS, E-mail, push notifications to the business user.