Brocade (NASDAQ: BRCD) announced that BookMyShow, India’s largest online entertainment ticketing brand, has successfully completed its migration to a New IP network optimized for application performance. The Brocade® solution deployment has further enhanced the booking experience offered by BookMyShow by enabling it to better handle increasing peak demands and roll out new services on the fly. The solution also provides it with a flexible foundation to continue its rapid market penetration in India.

Alongside online movie ticketing, BookMyShow also offers non-movie ticketing for plays, sports, and live events, leading to a tremendous increase in its user base and the amount of data traffic across its platforms. To meet the growing scale of its operations, BookMyShow has been constantly upgrading its technologies and infrastructure at the back end to continue offering a seamless booking experience, especially during the release of blockbuster films and bookings for key non-movie events.

“People in India are increasingly realizing the convenience and benefits associated with online ticketing. This, coupled with increasing smartphone and mobile Internet penetration, is resulting in more users experiencing BookMyShow. Over 70 percent of our transactions are already through mobile. This makes it imperative for BookMyShow to pre-empt demand and traffic spikes to ensure that its infrastructure can continue delivering a consistent and seamless booking experience,” said Viraj Patel, VP of Technology, BookMyShow. “Brocade has designed a solution optimized to our requirements, thereby preventing the surfacing of any new bottlenecks and, at the same time, enabling us to scale on demand while ensuring 100 percent uptime.”

“Delivering 24x7 e-commerce availability is always a challenge and online ticketing, with its spikes in demand, takes things to an extreme,” said Edgar Dias, senior regional director for Brocade India. “With Brocade VDX® 6740 switches and Brocade VCS® Fabric technology, we have been able to provide BookMyShow with a network infrastructure that enables a more automated and dynamic operating model, allowing the data center as a whole to respond rapidly to changing patterns of demand. At the same time, this network architecture can be scaled to handle massive growth in online ticket sales in the coming years.”