Beetel To Launch Make In India Brand Flix To Sell Earphones, Chargers, Stereo

CIOReviewIndia Team | Friday, 14 August 2020, 04:42 IST

Beetel To Launch Make In India Brand Flix To Sell Earphones, Chargers, StereoOne of the leading landline telephone manufacturers Beetel is set to introduce a latest smart accessory brand Flix for bringing products like earphones, truly wireless stereo (TWS), power banks, and wired/wireless chargers in the market, in addition to other useful electronic gadgets.

The main purpose of the initiative is for accelerating Make in India progress, expanding local manufacturing sector in India by focusing on aesthetics, design, and quality. This move by Beetel will expand India’s manufacturing sector, giving a boost to the Make in India movement.

Sachin Kapoor, the Product Head of Beetel, said, “With decades of experience of working in India we see a vacuum for products in the smart accessories space that fulfills the aspiration of Indian Masses. Bridging that gap, are excited to introduce Flix - a Make in India Brand, from the house of the trusted and legendary group Beetel. Resonating the group philosophy, at Flix, we shall redefine the lifestyle accessories segment becoming India's own Smart Accessories brand. Being a proudly Indian Brand, we aim to meet the rising demand for Indian goods within the consumers with no compromise on technology and innovation.”

The product by Flix is ready to be introduced to the market in the first week of the coming month. Flix products will be available in mid-to-high-end segment. Beetel’s new accessory brand, Flix have plans of dominating the Indian lifestyle accessories market, making omnichannel strategies for it. This will enhance the distribution network. Flix products are designed especially for the Indian consumer market. Offering top-notch and modern technology-based products to the digital tech-savvy youth, tech enthusiasts, and different consumer categories, Flix has designed the products by incorporating the value of the diverse consumer, by matching its varied TG, matched with the needs consumer needs, either for travelers or a tech geek or a fitness freak.

By leveraging the unique product line along with aggressive marketing outreach and fervent after-sales support, Flix plans to capitalize at least 25 percent share of the Rs. 15,000 crore organized accessory retail market within 2021.

Beetel was founded in 1987 and has manufacturing units in Ludhiana, Punjab. Since its inception, it is manufacturing and providing a wide range of products like mobile devices, mobile accessories, IT peripherals, enterprise solutions, including landlines. Beetel has distribution front and it distributes brands like Avaya, Polycom, Samsung, Panasonic, QSC, Motorola, RADWIN, Ruckus, RAD, Actelis, AMX, and JBL. With a network of 10,000 retailers, 500 distributors and 10 warehouses in the Indian market, Beetel’s services are expanded in 35 countries in the five continents in the world.

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