Artificial Intelligence (AI) as an Advanced CRM Tool Disrupting Sales Technology Market

CIOReviewIndia Team | Friday, 22 November 2019, 13:49 IST

Artificial Intelligence (AI) as an Advanced CRM Tool Disrupting Sales Technology MarketTechnology driven world is what we are living in today, but the question is to what extent these technologies can be leveraged and how will it affect the lives of people. Similarly, the technology is considerably changing the way in which brands used to sell their products and services, and how consumers used to buy. Hence, in this fiercely competitive market, it is undoubtedly crucial for businesses to adopt technology to enhance their sales force and bring in efficiency and scalability to seamlessly run operations, and most importantly ensure customer satisfaction, after all, that is what the end goal is for every business in the market.  Even customers have numerous opportunities to connect with a brand through online marketing, social media marketing, search engine marketing, mobile marketing and ChatBots, thereby, adding more values to the activities of sales people with other crucial jobs.

The technology which is effectively helping businesses to overcome customer’s issues which previously were left unaddressed by the Salesforce is Artificial Intelligence (AI) with its driving engine - Machine Learning (ML).   This has given new meaning to CRM which previously had been totally dominated by Salesforce.  Moreover, this advanced CRM tools along with NLP and Analytics has considerably increased accuracy of the data which is relatively creating a difference on how salesperson used to dive into their sales pursuits.  

As sales is becoming very complex activity in which every business have to put in a lot of effort, CRM solution leveraging the capabilities of Artificial Intelligence has completely changed how sales and engagement process were carried previously.  A real maintained CRM depends upon the quality of data, Machine Learning has enabled businesses to perform predictive analytics to discover opportunity insights, predict outcomes and close times, suggest next steps in the sales process and automate some of the customer service tasks, among others. This technology improves customer sales and engagement, thereby delivering best outcomes as it will constantly provide real-time feed back while learning with every step forward. We are headed towards a completely data-driven world with customers interacting from numerous channels, and Artificial Intelligence will undoubtedly play a crucial role in optimizing this customer and business interaction, thereby setting new standards in sales and engagement process.  

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