Apple Eyes Services Business Boost with 'Apple One' Subscription Bundles on Cards

CIOReviewIndia Team | Thursday, 13 August 2020, 13:56 IST

Apple Eyes Services Business Boost with 'Apple One' Subscription Bundles on Cards

To boost its services business, Apple is coming out with a new way through  ’Apple One’.  According to a credible report, the Cupertino-based giant is preparing a series of bundles which is being referred to as ‘Apple One’ which is said to enable customers to subscribe to various digital services at a comparatively lower price. 

Alongside the launch of the next iPhone lineup, the report has also claimed that the announcement would shortly come in the October month for the release of bundles. 

Also, according to Bloomberg reports, this bundle - Apple One - will aid this giant to generate better revenue, push services adoption and also increase its services business which currently includes Apple Music, Apple TV+, Apple Arcade gaming Service, to name a few. 

For instance, if the user will take the whole bundle of services and applications, then they will have to pay a considerably lesser amount. The report also stated that there will be different types of bundles which will have various combinations of services. 

Likewise, Apple's plan is similar to Amazon where prime membership offers not only video streaming but also offers free and early shipping, and also early access t o online sales on the online Amazon portal.  

Also, we can give an example of Youtube premium where Google bundles YouTube Premium and YouTube Music premium into one.

Bloomberg has also noted that Apple is working on a feature in iOS 14 which will help users to pick various packages to users based on their priority and requirements. It is said that the company is also developing a new subscription for virtual fitness classes which is expected to be offered in the higher-costs bundles.

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