Tata Consultancy Services (TCS) launched a cloud-based Intelligent Subscription solution leveraging SAP Business Technology Platform, to assist the media and publishing industry transform customer experience and shift to subscription-based order-to-cash processes for physical and digital content.

“TCS’ Intelligent Subscription solution leverages our contextual knowledge in the media and publishing industry and our deep expertise in evolving innovative business models, to aid organizations reimagine their business, increase customer experience and unlock continuous business value,” stated Akhilesh Tiwari, Global Head, Enterprise Application Services, TCS.

Richard Whittington, Global Head, Media & Publishing, SAP SE, stated, “We are pleased to work with TCS on this industry cloud solution. SAP has a long history of business innovation and providing technology to the world’s leading media and publishing firms and will continue to assist them with our industry cloud strategy. By leveraging the industry expertise, commitment to quality delivery, and customer focus, the teams at TCS and SAP are helping businesses make the transformational move to the Intelligent Enterprise.”

As per the regulatory filing, TCS’ Intelligent Subscription solution addresses this need by leveraging artificial intelligence and machine learning to personalize content curation and extend recommendations based on user profiles, preferences, and past subscriptions. This helps enterprises sell digital experiences and adopt new subscription and pricing models. The single-source platform for digital and physical content, allows enterprises to roll their offerings to deliver better value to end consumers. The solution is part of SAP’s industry cloud solutions for the media industry and can be adopted by enterprises across industries looking to establish a new subscription or consumption-based business models on a single, automated platform.

Further, TCS pointed out that the TCS’ SAP-related services involve design thinking, advisory, innovation consulting, implementation, and other digital support services. The company aids customers evaluate newer digital offerings such as SAP S/4HANA, the SAP Customer Experience portfolio, SAP SuccessFactors solutions, SAP Ariba solutions, and SAP Business Technology Platform, and define their roadmap, architecture, and strategy. TCS’ innovation and demo centres in Ohio, Paris, Mumbai, and Tokyo, help customers gain a first-hand experience of SAP’s new products and global innovations through a digital transformation ecosystem.

Also, the solution enables greater cross-selling or upselling to consumers, resulting in enhanced revenue growth, and improved engagement, leading to greater customer retention. Additionally, it is designed to enable a significantly faster time to market and reduce the total cost of ownership of legacy applications.