Being renowned as an agri-input e-commerce platform, Bayer Crop Science Ltd emerges in BigHaat for delivering its seeds and crop protection products to farmers directly.

Bayer recognizes that this partnership will help the farmers of Andhra Pradesh, Telangana, Karnataka, Tamil Nadu, and Kerala for focusing on production of paddy, cutton, corn, chilli, and horticulture crops.

With this tie-up, farmers will get access to the entire range of Bayer’s agri-solution, and will be able to access crop-specific agronomic advisory through BigHaat’s Agristore digital platform.

BigHaat delivers a wide range of inputs like seeds, pesticides, fertilizers, nutrients, farm implements, and crop advisory for 30+ lakh Indian farmers, as per a report by BusinessLine. BigHaat, with its cognitive intelligence-based technology offers real time, image-based disease, and pest diagnosis, and crop stage-wise to farmers, for 80+ crops, and grants them to select the right agri-inputs, and the technical know-how for safe, and effective application.

Simon Wiebusch, Chief Operating Officer for Bayer India’s Crop Science Division, said “Rising digitalisation has paved the way for dynamic shifts such as the use of e-commerce platforms for purchase of agri-solutions. Bayer’s partnership with BigHaat is a strategic collaboration to provide farmers diverse choices beyond the traditional services they usually rely on.”

Wiebusch said, “Bayer is continuously looking at partnerships across the agri value chain to enhance customer centricity. We want to create a hybrid ecosystem where traditional and digital marketplaces co-exist with the common aim of providing farmers with greater choice.”

Sateesh Nukala, CEO and Co-Founder of BigHaat, said, “We are very excited about this strategic partnership with Bayer, which is a giant step forward in enhancing India’s agri ecosystem and improving the profitability for farmers.”