| | August 20174CIOReviewEditorial PublisherOffice Editorial queries editor@cioreviewindia.com To subscribeVisit www.cioreviewindia.com/magazine-in or send email to: subscription@cioreviewindia.comCover price is Rs 150 per issueAshok KumarVirupakshi PattarAlok ChaturvediCIOReviewSr. VisualizerGroup Art DirectorVP - Sales & MarketingMagendran PerumalCirculation ManagerEditorial TeamCIOReview No. 124, 2nd Floor, Surya Chambers, Old Airport Road, Murugheshpalya, Bangalore-560017Sheethal M SMaitreyeeCIOReviewEditorSudhakar SinghVisualizerAdvertising queriessales@cioreviewindia.comBangaloreTel 080 46441103NoidaTel 120 4639300Sales & MarketingAmrit SinghIndranil ChakrabortyRavi Kalgi Rohit RaghubanshiSambit SatpathyPrinted and published by Alok Chaturvedi on Behalf of BizprintMedia Technologies Pvt Ltd and Printed at Precision Fototype Services at Sri Sabari Shopping Complex, 24 Residency Road Bangalore-560025 and Published at No. 124, 2nd Floor, Surya Chambers, Old Airport Road, Murugeshpalya, Bangalore-560017.Copyright © 2017 BizprintMedia Technologies Pvt Ltd, All rights reserved. Re-production in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher.Aarushi GhaiAnitha TLakshmi GShaheen SaikiaVinisha PaivaWe are witnessing a rise in prominence of technology partner ecosystems and it has given popularity to the idea that having a value-adding network of partners and collaborative organizations can be an important competitive advantage. For any technology company to offer a full whole product to its customers, service providers are crucial to the strategy. They help fill the gap in the service that cannot be addressed by product features, and they also play important role in evangelizing new products and solutions, even before the sales and marketing strategies take root. Large companies have been very successful at doing so, but we are also seeing the rise of another type of more diffused, less centralized ecosystems that arise organically between technology companies that are more equal and collaborative partners. There are technology providers whose products can be integrated into or built upon another vendor's product. They help extend the functionality of the solutions, increase the value of the platforms to end users, and form a solid base of support for the company's products. They are essential to the company's product and market strategy because they allow the company to capture and enter new adjacent markets without having to invest heavily in new product developments for those markets. To help enterprises better use a company's products or platforms, there are software vendors in the market who specialize in tools for implementation of the solution. They are adding value to a product and enhancing its reach and competitive advantage in the market. Also, there are specialist companies that focus on customizing software platforms to build industry-specific solutions for the customers. Their business models allow them to focus on the niche industries, and they are better positioned to serve customers in those industries. In this issue, CIOReview India presents to you 20 Most Promising Technology Partners who have successfully helped organizations with their innovative offerings. These companies pride themselves on keeping pace with the latest technological advancements. We hope this issue gives you helpful insight into this market landscape. Sudhakar SinghEditorsudhakar@cioreviewindia.comAdded Value for Competitive AdvantageVOL 5 · ISSUE 8-5 · AUGUST 22, 2017 | |February 20175CIOReviewCombining Offline andOnline Channels
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