| |December 20184CIOReviewEditorialVOL 6 · ISSUE 12 - 11 · DECEMBER 26 - 2018Office Editorial queries editor@cioreviewindia.comAdvertising queriessales@cioreviewindia.comBangaloreTel 080 46441103NoidaTel 120 4639300 To subscribeVisit www.cioreviewindia.com/magazine-in or send email to: subscription@cioreviewindia.comCover price is Rs 150 per issueAshok KumarVirupakshi PattarSales & MarketingAmrit SinghAmeet Kumar SahooNagendra Kumar Rohit RaghubanshiRavi KalgiCIOReviewGroup Art DirectorVP - Sales & MarketingMagendran PerumalCirculation ManagerEditorial TeamChitra MishraShiwani PrakashAnitha TLakshmi GSuchita Gonsalves Vinisha PaivaCIOReview No. 124, 2nd Floor, Surya Chambers, Old Airport Road, Murugheshpalya, Bangalore-560017Vetrivel SSivasankarVisualizersPrinted and published by Alok Chaturvedi on Behalf of Bizprint Media Technologies Pvt Ltd and Printed at Precision Fototype Services at Sri Sabari Shopping Complex, 24 Residency Road Bangalore-560025 and Published at No. 124, 2nd Floor, Surya Chambers, Old Airport Road, Murugeshpalya, Bangalore-560017.Copyright © 2018 Bizprint Media Technologies Pvt Ltd, All rights re-served. Reproduction in whole or part of any text, photography or il-lustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this pub-lication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher.You experience frequent fluctuations in your IT infrastructure, as a CIO you would look for a solution provider that has already established a name in the market. Why so? Answer is very simple, that we as kids to recall to have stuck to- Brand. We, as consumers, believe brands need to stand out, not just by being different, but by being both personally relevant and emotionally important to people. Regardless of all the trolls existing on the internet about Apple being super ­expensive and what not, Apple still remains an undisputed status symbol. Even though I am personally not a fan of Apple products, it is hard to agree to the aforementioned fact. When a brand seeks a meaningful position through personal relevance and emotional importance, it starts by discovering what makes it potentially relevant and then focuses on evoking the emotions that will support, extend and highlight that relevance. Countless potential sales are lost because a brand fails to make a deeper connection with prospective buyers. When you gain the confidence and loyalty of consumers, you're able to do more with your business, such as raise prices. The quality of your services and merchandise is one way to help you get consumers to appreciate and believe in what you have to offer. With new technology and trends influencing everything we do as marketers, a brand's reputation can shift with a single tweet or video. We have seen some very surprising triumphs in the IT market. Brands from various domains have met some serious breakthroughs in 2018. To mention a few, some of the Indian brands that have outshone globally are Café Coffee Day, Micromax, Old Monk, Royal Enfield, Airtel, Jaguar, Infosys, and Imperial Tobacco Company (ITC) etc. These organizations have made their names a brand to refer benchmarks. As the year 2018 concludes, we at CIO Review collect and present the par excellence achievers in their respective domains. This edition is about those brands that have made it big in various technology fields and have become the synonym of perfection. Do let us know what you think.Emmanuel Christi DasAsst. Managing Editoremmanuel@cioreviewindia.com.What Makes You Brand of the Year? PublisherEditorAsst. Managing EditorAlok ChaturvediSudhakar Singh Emmanuel Christi Das | |DECEMBER 20185CIOReview | |February 20185CIOReviewCloud and Mobile, Leading the Way
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