| | August 20184CIOReviewOffice Editorial queries editor@cioreviewindia.comAdvertising queriessales@cioreviewindia.comBangaloreTel 080 46441103NoidaTel 120 4639300 To subscribeVisit www.cioreviewindia.com/magazine-in or send email to: subscription@cioreviewindia.comCover price is Rs 150 per issueAshok KumarVirupakshi PattarSales & MarketingAmrit SinghIndranil ChakrabortyNagendra Kumar Rohit RaghubanshiRavi KalgiCIOReviewGroup Art DirectorVP - Sales & MarketingMagendran PerumalCirculation ManagerEditorial TeamChitra MishraArchee RoySuchita Gonsalves Vinisha PaivaAnitha TLakshmi GCIOReview No. 124, 2nd Floor, Surya Chambers, Old Airport Road, Murugheshpalya, Bangalore-560017VOL 6 · ISSUE 8-3 · AUGUST 06 - 2018Vimalraj MSiva SankarSatyajit SubhankarVisualizersPrinted and published by Alok Chaturvedi on Behalf of Bizprint Media Technologies Pvt Ltd and Printed at Precision Fototype Services at Sri Sabari Shopping Complex, 24 Residency Road Bangalore-560025 and Published at No. 124, 2nd Floor, Surya Chambers, Old Airport Road, Murugeshpalya, Bangalore-560017.Copyright © 2018 Bizprint Media Technologies Pvt Ltd, All rights reserved. Re-production in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher.EditorialEditorialPresent day key factor for successful retail: For retailers to profit from digital disruption, the customer and brand experience must be consistent across all channels. Retailers often lag behind consumers when it comes to blending the offline and online shopping experiences, but they are working to catch up. Ecommerce and digital marketing teams increasingly understand that they need to drive sales in a channel-agnostic way. Their interest in digital is increasingly focused on driving customers and shoppers into their store locations as well as continuing to have a growing ecommerce and mobile commerce presence. There are some fantastic benefits to selling online. Setting up an online store comes with significantly lower startup costs than a traditional physical store, with no need to pay for a large physical space and all of the ongoing costs that can entail. As a result, you can get started quickly, with less capital investment and start selling straight away. From a retailer's point of view, being able to accurately track the customer's interactions with your store across multiple different platforms gives you access to data that can elevate marketing efforts above anything a traditional store could manage.At the same time, advantages of offline retail are well cemented. It remains the most popular shopping channel for consumers and can't currently be matched by online when it comes to customer experience. With a traditional bricks-and-mortar store, you can craft a unique experience for your customers and express your brand in a creative way. Even for an eCommerce retailer, having a physical store is a brilliant way to express a vision for your brand, sell an experience to your customers and reach new markets. Technologies like iBeacons allow for digital interaction with customers in-store, offering them discounts depending on which products they're looking at. Social networks like Facebook are even starting to be able to track customers across the digital world and into physical stores. Digital POS systems can now provide retailers with the customer data that eCommerce businesses have exclusively enjoyed for so long.In this edition, we have put together a list of 20 most promising retail solution providers 2018. We assume the blurred lines might just change the face of commerce in this country because of these vendors. Let us what you think.Emmanuel Christi DasAsst. Managing Editoremmanuel@cioreviewindia.com.The Blurring Lines between Online and Offline Shopping PublisherEditorAsst. Managing EditorAlok ChaturvediSudhakar SinghEmmanuel Christi Das
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