| | May 20184CIOReviewEditorialDigital transformation is making its urgency felt in every facet of a business. Although every business function is acknowledging the need to embrace this revolution, marketing is one of the first ones to jump on the bandwagon. Marketing is spreading its wings to encompass most of the customer engagement processes and platforms of an enterprise. The onus to leverage this evolution in a results-driven way is on the marketing leaderships or CMOs who are in the process of overhauling their marketing departments. It is no longer enough for businesses to focus their ad spend on lead generation and sales. Brand awareness is being considered more important for making a mark in the industry and businesses are increasingly dedicating a large amount of their ad spend to brand awareness. Capturing attention is not just enough anymore. Businesses are striving to make the most of the attention they capture. It is no longer about spreading your marketing further and further for the sake of it. You have to spread it to the right people at the right time, and make the most of their attention the moment you capture it.One of the major trends in 2018 for marketing is Big Data. Valuable insights are being derived from different sources like social media, sensor data, public web, business apps, media etc. Personalization has proved to be very important in developing digital marketing strategy. The combination of segmentation and customization allows customers and prospects to feel valued, and their behavior provides important insights for marketing professionals. In this issue, CIOReview India presents to you `20 Most Promising Digital Marketing Technology Solution Providers' who have proved their mettle with their innovative offerings. These companies pride themselves on keeping pace with the latest technological advancements in this domain. We hope this issue gives you helpful insight into this market landscape. Sudhakar SinghEditorsudhakar@cioreviewindia.comThe Increasing Importance of Brand Awareness VOL 6 · ISSUE 5-5 · MAY 17, 2018 PublisherOffice Editorial queries editor@cioreviewindia.com To subscribeVisit www.cioreviewindia.com/magazine-in or send email to: subscription@cioreviewindia.comCover price is Rs 150 per issueAshok KumarVirupakshi PattarAlok ChaturvediCIOReviewGroup Art DirectorVP - Sales & MarketingMagendran PerumalCirculation ManagerEditorial TeamCIOReview No. 124, 2nd Floor, Surya Chambers, Old Airport Road, Murugheshpalya, Bangalore-560017Vimalraj MManjunathVetri VelCIOReviewEditorSudhakar SinghVisualizersAdvertising queriessales@cioreviewindia.comBangaloreTel 080 46441103Sales & MarketingAmrit SinghRavi Kalgi Rohit RaghubanshiAmeet Kumar SahooPrinted and published by Alok Chaturvedi on Behalf of Bizprint Media Technologies Pvt Ltd and Printed at Precision Fototype Services at Sri Sabari Shopping Complex, 24 Residency Road Bangalore-560025 and Published at No. 124, 2nd Floor, Surya Chambers, Old Airport Road, Murugeshpalya, Bangalore-560017. Copyright © 2018 Bizprint Media Technologies Pvt Ltd, All rights reserved. Re-production in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher.Anitha TLakshmi GNazish HussainShaheen SaikiaSeena KennethSuchita GonsalvesVinisha PaivaNoidaTel 120 4639300
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