| |March 20194CIOReviewEditorialAdvertising industry has witnessed a rapid transformation over the years. The online ad-spend numbers in India are going up year-on-year and a major share of the Indian marketers' budget is being allocated to digital ads. Factors like Indian marketers observing a high re-engagement on mobile apps and the ever-increasing Internet user base support the need to engage using newer mediums. With advertising technology evolving more rapidly and getting more sophisticated than ever before, new channels and devices are now offering more opportunities for advertisers to connect with customers in many ways. AR will continue to blend the digital world with the physical one, and it should dramatically outpace VR because it supplements and improves reality, as opposed to replacing it.However, marketers should be very careful about how they join these new AR environments. AR advertising cannot follow advertising's typical path of invade-and-conquer, and instead, it must strive to add value or enhance experiences where users are clearly engaging and opting into the advertising moment.The activation of General Data Protection Regulation (GDPR) for all companies with any kind of presence in or on EU member countries was revolutionary. This is just the beginning of regulation around privacy and personal data in the ad-tech industry. GDPR is expected to create a snowball effect that will drive similar regulation around the world.Advertisers need to think beyond traditional impressions and more about the quality of each interaction. Ads shouldn't simply look good--they should solve real needs in a natural way to take advantage of specific moments.In this issue, CIOReview India has come up with a list of 20 Most Promising AdTech Solution Providerswho have proved their mettlein this domain with their innovative approach. These companies pride themselves on keeping pace with the latest technological advancements in this domain. We hope this issue gives you helpful insight into thismarket landscape. Sudhakar SinghEditorsudhakar@cioreviewindia.comAdTech Bringing About a TransformationVOL 7 · ISSUE 3 - 2 · MARCH 12, 2019 PublisherOffice Editorial queries editor@cioreviewindia.com To subscribeVisit www.cioreviewindia.com/magazine-in or send email to: subscription@cioreviewindia.comCover price is Rs 150 per issueAshok KumarVirupakshi PattarAlok ChaturvediCIOReviewGroup Art DirectorVP - Sales & MarketingMagendran PerumalCirculation ManagerEditorial TeamCIOReview No. 124, 2nd Floor, Surya Chambers, Old Airport Road, Murugheshpalya, Bangalore-560017Veena R PiddannavarSivasankarCIOReviewEditorSudhakar SinghVisualizersAdvertising queriessales@cioreviewindia.comBangaloreTel 080 46441103Sales & MarketingAmrit SinghIndranil ChakrabortyRavi Kalgi Rohit RaghubanshiNagendra KumarPrinted and published by Alok Chaturvedi on Behalf of Bizprint Media Technologies Pvt Ltd and Printed at Precision Fototype Services at Sri Sabari Shopping Complex, 24 Residency Road Bangalore-560025 and Published at No. 124, 2nd Floor, Surya Chambers, Old Airport Road, Murugeshpalya, Bangalore-560017. Copyright © 2019 Bizprint Media Technologies Pvt Ltd, All rights reserved. Re-production in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher.Emmanuel Christi DasJanifha EvangelineLakshmi GNazish HussainShaheen SaikiaSeena KennethSuchita GonsalvesVinisha PaivaNoidaTel 120 4639300
< Page 3 | Page 5 >