| |Dec-Jan 20184CIOReviewOffice Editorial queries editor@cioreviewindia.comAdvertising queriessales@cioreviewindia.comBangaloreTel 080 46441103NoidaTel 120 4639300 To subscribeVisit www.cioreviewindia.com/magazine-in or send email to: subscription@cioreviewindia.comCover price is Rs 150 per issueAshok KumarVirupakshi PattarSales & MarketingAmrit SinghRohit RaghubanshiRavi KalgiSambit SatpathyCIOReviewGroup Art DirectorVP - Sales & MarketingMagendran PerumalCirculation ManagerEditorial TeamChitra MishraArchee RoySuchita Gonsalves Vinisha PaivaAnitha TLakshmi GCIOReview No. 124, 2nd Floor, Surya Chambers, Old Airport Road, Murugheshpalya, Bangalore-560017MaitreyeeCIOReviewVOL 6 · ISSUE 1 - 6 · DEC-JAN 2018Manjunath R Mohana KrishnanSr. VisualizerVisualizersPrinted and published by Alok Chaturvedi on Behalf of Bizprint Media Technologies Pvt Ltd and Printed at Precision Fototype Services at Sri Sabari Shopping Complex, 24 Residency Road Bangalore-560025 and Published at No. 124, 2nd Floor, Surya Chambers, Old Airport Road, Murugeshpalya, Bangalore-560017.Copyright © 2018 Bizprint Media Technologies Pvt Ltd, All rights reserved. Re-production in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher. PublisherEditorAsst. Managing EditorAlok ChaturvediSudhakar SinghEmmanuel Christi DasEditorialEditorial"The secret of change is to focus all of your energy, not on fighting the old, but on building the new"- Socrates He sure did know zillions about the correct way to grow a brand, or a business for that matter. And he existed in the before Christ era. Go figure. Unlike the brands of the past, the brands of the future are more flexible and driven by disruptive technology. So if a brand doesn't cause a ripple in their business domain every short interval, it might as well expect to be perished. Because of this shift, big-name businesses are scrambling to stay afloat while small businesses are able to nimbly adapt.In case you were blissfully unaware of the rise and fall of mega brands, here are some insights for you to chew on. In years prior to 2013, the Interbrand report ranked Coca-Cola as the world's most valuable brand. In 2013 and 2014, however, Apple scored the top spot, followed by Google. In the past year, Apple's valuation jumped 21 percent, Google's jumped 15 percent, while Coca-Cola only jumped 3percent. Other top risers include Samsung, which grew 15percent, Amazon, which grew 25percent, Starbucks, which grew 22 percent, Facebook, which grew 86percent, and several car companies, such as Nissan, Volkswagon, and Audi. Not all tech brands fared well, however. Nintendo's valuation fell 33percent and Nokia's fell 44percent. Why? According to Interbrand, Nintendo just isn't keeping up with the worldlier gamers who demand "edgier entertainment.Game rules are exactly the same when it bothers the technology space. A brand doing well is politely sidelined by a brand doing better. No one bats an eye. One may be providing the most comprehensive HR solution, catering to every node in the business functions. Enter a second contender, with a product focusing on just payroll management and that brand nails it with it's on- point machine learning algorithms and accuracy. As debatable as it is, this ensures the exit of the first solution provider. Moral concluded, it's the way you craft your products around exceptional technologies that paves your salvation towards the most preferred brand of choice.All throughout this disruptive year of 2017, we have produced and introduced you to providers and enablers who have been giving exceptional innovative inputs in their respective field of science. Closing the year, in this edition of CIOReview India, we bring to you the needles in the haystack who have turned gold to become a `Brand' in its true meaning. Flip through and let us know what you think.Emmanuel Christi DasAsst. Managing Editoremmanuel@cioreviewindia.comIt's All about the Craft
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