With over a 1000 e-Commerce startups that have emerged in the last 5 years, in India alone, a huge vacuum of opportunity for the ecommerce/ retail product and solution providers has been created. Catering to the needs of the internet savvy consumer brings about multiple challenges for the retailers in terms of the need to re-organize their business processes, organization structure and making sound technology investment decisions. The aisles in retail have transitioned intelligently enabling the consumer to quickly zero-in on his/her favorite item and get it delivered at the place of request. The retail trajectory is bent on converging customer touch points to personify consumer experience. Alongside the rising expectations of the consumer, there are tremendous opportunities to unlock new revenue streams for the retailers and each part of the ecommerce ecosystem.

Setting a strong foothold in this market space, Vinculum, has realized this inadequacy in the market caused by the sudden growth of e-Commerce and has come up with innovative products and solutions for multi-channel order management and fulfillment to cater the specific business needs of e-Commerce retailers thereby enabling ‘brick & mortar’ retailers go online, etailers to scale and 3PLs to fulfil ecommerce orders with ease. Headquartered in Noida, UP, and founded in 2007, Vinculum is a global software provider enabling the eCommerce ecosystem with powerful SaaS based products for order management and fulfillment. The key problems Vinculum solves include:
• Ability to sell on multiple sales channels through ready integrations to webstores and marketplaces and managing orders from multiple sales channels through powerful inventory management software. This is useful for sellers on marketplace, etailers, retailers and CPG companies selling online, effectively anyone selling online. There are products in the market that either cater to one segment of the ecommerce ecosystem or have limited functionality or license based products which are expensive, need significant investment for customizations/ integrations to marketplaces and large TCO to maintain and support. Vinculums eRetail OMS(Order Management System) slots in as a rapid to implement product at an attractive price point and is business ready.
• Ability to deliver goods cost effectively through integrations with a network of 3PLs and other logistics services providers. Vinculums Vin WMS has ready integrations to marketplaces, 3PLs enabling etailers, CPG companies, Retailers and 3PLs to cost effectively manage ecommerce deliveries. Given the ability to segregate orders by the customer, billing,mobile tracking and integration to marketplaces like Amazon, eBay, Flipkart, Snapdeal, PayTm, Askme, Vin WMS(Warehouse Management System)gives a real time to market advantage for 3PLs and is business ready for 3PLs to take on eCommerce deliveries strategically.
• Real time view of inventory. This is critical for retailers to provide extra convenience to customers in terms of a seamless experience across different sales channels. This enables customers to track inventory online before visiting the store, research online, shop in store, research in store, shop online; buy online, return in store essentially helping the retailer to offer a seamless experience across channels to their customers. In addition, Vinculums OMS helps in the O to O (Offline to Online) transformation of the retailers by helping them fulfill orders from marketplaces.
• As retailers, CPG companies sell across channels; one of the critical needs is a consistent definition of the customer across channels. This is critical to run campaigns across sales channels and to build loyalty. Vin MDM (Master Data Management) keeps master data consistent across sales channels and multiple systems. The same offering is very useful for keeping Product Information Consistent across channels and systems. This is also a powerful differentiator for marketplaces like flipchart, Amazon who want to showcase a unique image and description for each product. Vin PIM (Product information Management) uses an algorithm based platform to keep product images, data consistent and eliminates duplicates, errors and makes it enjoyable for shoppers to shop on their marketplace.

In summary, Vinculums products unlock revenue streams for all parts of the ecommerce ecosystem selling online and fulfilling orders.
Time to market is critical to make the best of the multi channel opportunity. “Given that all of our products are offered on a SaaS model, there is a genuine opportunity for customers to derisk their investments with Vinculum’s business ready products and avail time to market advantage and low TCO,” says Venkat Nott, CEO.

Laurels
Vinculum was part of the Nasscom Emerge 50 in the year 2013 and Red Herring Global Top 100 awards in 2014. Based on a criterion of solid product line, a large opportunity and a differentiated growth model, Vinculum was chosen as one of the Billion Dollar Babies by TieCon in year 2015. Adding to the list of accolades Vinculum was featured in Gartner’s global reports on Distributed Order Management Vendors & the Magic Quadrant for MDM solutions
Vinculum‘s strategy to help each part of the ecommerce ecosystem to work in partnership with the others and to unlock new revenue streams is a game changer for many marketplaces, 3PLs, etailers CPGs and retailers. Attributed by a wide range of clientele namely- Jaypore, Proyog, India Circus, The Mobile Store, Happily Unmarried, PayTm, BlueDart and askmebazaar.com - to name a few, Vinculum, is well prepared and determined to become the world leader in multi channel order management and fulfillment.