CIOTechOutlook >> Magazine >> October - 2014 issue

Value Prospect Consulting: World’s Local Research Partner (We LOVE What We Do!)

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Delivery channels have changed, technology is changing behaviors and data is expanding the possibilities of marketing. How we engage today’s audiences requires a different approach.
Value Prospect’s expertise is born from the experience and insight of working both client-side and as strategic partners on big brands. Value Prospect, headquartered at Delhi NCR, is a pioneer in marketing analytics with key expertise on data led marketing, CRM Analytics and Competition Tracking in Asia and is perfectly positioned in this domain to provide the marketers with information-led marketing services. The company builds and manages a comprehensive B2B Database list of companies and B2C contact list, which is the largest data repository across the country. Value Prospect works across enterprise customers to further automate and enhance their CRM led marketing, while offering end to end services, from data cleansing, purging, data acquisition, CRM data Audit, CRM Analytics and sophisticated analytics like predictive & prescriptive analytics for better cross-sell/ up-sell. Value Prospect clientele includes fortune 500 companies across Auto, Financial, IT/ Telecom, CPG & Media vertical, with presence across Delhi, Mumbai, Pune, Chennai and Bangalore.
“Our passion is to make a practical difference to the lives of our clients and their customers. We immerse ourselves in the ways our clients, their customers, and their industries work, our clients trust us to challenge their thinking, stretch their imagination and deliver solutions in the best interests of their brands and business. Our expert team draws from the latest thought leadership in business and actually loves what it does, Our team understand the level of authority and the type of contact required for the campaign to be a success with Optimized Marketing ROI.”, says Abhishek Tyagi, CEO, Value Prospect Consulting.
Value Prospect focuses on constantly collecting insights through online as well as telephonic research in order to incorporate any updates with the database and has the mechanism in place to complete dataset updates of more than 80 million contacts on a weekly basis. In addition, the team of analysts uses various analytical tools, dicing, slicing, multiple protocol checks, data mining operations, etc. to constantly profile more information so as to cater to different needs of the clients.
Value Prospect understands their client’s sales partners and the channels through which the products are being driven. Using this knowledge, Value Prospect is able to see the client’s requirement clearly and then provide them with information driven insights. The company offers various services like market/competitor /channel intelligence, channel management, Demand Generation, Tele-calling activities, digital foot-printing, and many more.
With India entering into new global tie-ups, and many big players entering the Indian market; Value Prospect believe that its future is bright. The company envisages expanding its workforce to 800+ employees by 2016 and 350+ across the other five continents.


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