CIOTechOutlook >> Magazine >> December - 2014 issue

UNICEL CLOUD COMMUNICATION SOLUTIONS: EMPOWERING THE CIO

By

In today’s business world, communications is emerging as the one of the most critical elements contributing to an organization’s overall success. As communications technologies become pervasive, modern-day organizations require greater simplicity in reaching out to wide audiences and stakeholders. Significant progress has been made in harnessing varied communication technologies, but most organizations have quite often limited themselves to using them to meet just the operational efficiency objectives.
A CIO of today is no longer just supporting the business, but is a critical contributor to the overall success of the organization. Therefore, his/her challenges lie in not just the creation of a standard communications strategy but something that is customizable, cost effective, and also efficient. An organization today does not merely depend on traditional communications channels such as telephone, fax or e-mail. There are multiple technologies, channels and interfaces and to seamlessly manage these interfaces a robust ‘common’ communications platform becomes quite essential.
Cloud Communications is emerging as an easier and more economical way for organizations to integrate various communications channels services into their businesses. With 900 million mobile phone users and 200 million internet users, the mobile telephony and internet communications story in India has truly begun. This thus makes use of mediums such as SMS, Voice, E-mail and USSD a critical part of the CIO’s communications strategy. Cloud communications as a technology is being increasingly adopted by various industries across the globe. The rapid adoption of this technology is driven by its simplicity and speed for satisfying business needs and its low investment requirements. It so is not surprising that the cloud communications market in India had a very exciting 2013 and has had a promising 2014.
There are many solutions available today that integrate various communications mediums to seamlessly meet the diverse needs of an organization. Two factor authentication on Voice/SMS and e-mail, cross-functional group communications, real-time delivery of marketing promotions, employee engagement programs, BCP alerts on mobile/email in case of system failures, virtualised contact centres, event based updates to external stake holders are some of the examples.
Unicel Technologies is a leader in the cloud communications space with wide ranging solutions and experience across industries to help enterprise leverage the power of cloud communications. A large public sector bank required an SMS solution that could simultaneously improve customer services and provide additional security against fraudulent account activities. The Unicel team offered ‘ConnectOne’, a messaging solution based on Short Message Peer to Peer (SMPP) protocol which is deployed at the customer’s datacentre and requires no programming on their side. Communications technologies are evolving today. In this dynamic global business environment, critical communications need to be supported by a specialized player. A communications service provider who is able to understand the customer needs, address their challenges, and provide a compelling strategy for customers to excel.




On The Deck

CXO Insights

Does Your App Need A Multi-Cloud Strategy?

By Kiran Darisi, Co-Founder & Director DevOps at Freshdesk

Simplifying Building Management With Future -...

By Shrikant Bapat, General Manager, Building Technologies & Solutions, Johnson Controls India

Facebook