CIOTechOutlook >> Magazine >> September - 2013 issue
Trendwise Analytics: Redefining Diversification of Analytics
By
The rate of the growth of data has increased exponentially. The amount of data which was accumulated for the last 10 years is now growing within a year. To combat this rapid growth, the Bangalore-based Trendwise Analytics is providing Big Data end-to-end services and offerings, product development for analytics products/solutions & services and staff augmentation for analytics resources.The company uses its specialized skills with Hadoop technology to set up the environment, and complete the process of statistical analysis and visualization. Trendwise Analytics builds applications on top of it and works on not just providing a platform for analytics but cover a wide range of diversity in its application like CRM, big data, social media, advanced analytics and mobility/mobile analytics. For one of their clients - a US County water utilities company, Trendwise Analytics performed an analysis of their customer billing data of the past seven years and provided actionable insight. They detected anomalies in customer bills that indicated tampering of water meters. This would not have been possible to detect manually. Thus, the company is known for its efficiency and proficiency in providing applications by building them customarily to solve specific problems which are corresponding to the requirements of the client. If a customer wants an application from scratch, Trendwise Analytics can start from taking the apache open source version and building on top of that, all the components that are required.
Trendwise Analytics helps its clients in speeding up the process by capturing a portion of the total data that they send and then analyze to make sense out of it. The company provides all these tools and techniques to clients to get those insights out of this huge amount of data. Companies like VMC, EGR, Motor Manager, Cirrus Consulting Group and Appcara are listed as their clients nationally and internationally. The spectrum is expanding with development into social media and text analytics, mobile analytics and CRM analytics as well.
Trendwise Analytics is working closely with SAP Labs to build a Big Data solution on their HANA platform, which will help in measuring the television audience ratings. In addition, they offer a Fraud Detection solution for the Insurance industry and a Cross Industry solution for Social Media Analytics. From a global standpoint, the big data company is planning to build offices in the U.S., UAE and UK in the coming years. "We are currently a non funded company and looking for prospective venture capitalists that are willing to invest in our firm," says Mohan Kumar, Co-Founder & CEO, Trendwise Analytics. The company continues to grow as a firm which provides quality in the coming years with a more elaborate range of products in the field of Analytics and Big Data.
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