CIOTechOutlook >> Magazine >> November - 2013 issue

The Power of Analysis is with Everyone

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Qliktech (NASDAQ:QLIK) is a Pennsylvania based software firm which drives BI & analytics solutions, big data, visualizations and data discovery. Founded in 1993, the company has a market cap of $2.20 Billion.

Business users nowadays are in need to access data themselves, explore the information and make those right decisions, the intent of-course pointing to cost cuttings and improved customer service. Business Discovery is lately evolving and in turn enabling the users to realize these needs. It is now visualized as the next level of Business Intelligence which is still a mainstay in understanding data in its raw unstructured form and thus systems are designed to obtain understandable and organized data. The luxury of collaboration between various verticals and devices will mark the approach of exploring and exploiting Business Intelligence systems, which the traditional systems failed to exhibit. The industry oriented needs are driven on a wider scale since the global market has now developed an affinity towards new technologies and capabilities. In the Indian market, it also comes as a need for Indian companies moving to other countries to make smart decisions through quick information access.

Diversifying Intelligence Deployments

Business Intelligence (BI) a very efficient tool serving the industrial needs by its pre-defined protocols is certainly a leverage to have, but there are individual users who always want to fancy themselves with BI tools. Users can make conscious decisions to shield themselves from the adversaries of the market, but the leverage of Productive BI tools, robust BI elements are not at all oriented towards the individual users who most of the time follow the only famous and fruitful trends based on the experience. So the need of the hour is user access to systems and their independence to explore information real time. In this running BI environment the decisions are not anymore limited to the managerial level since the novel technology envisions itself to all reachable and adaptable sectors of an enterprise thus helping in fast paced decisions and solutions.

Online shopping is the present waving trend which has accustomed in many users. Retailing, manufacturing, products &services and many other fundamental sectors act as the first ground-stone to carve for a user. At Qlik we have always had this vision and drive factor to develop BI tool to be user-centric. Qliktech's own QlikView enables users to explore huge volumes of business data quickly and setup a formulated analysis by posting queries to help improve their business workflow real time.

QlikView for broader data access

Most of the companies globally have adapted to sophistication now. With the intervention of BI the sophistication just got sophisticated. BI has so much to offer for various industrial sectors both explored and unexplored. The fact is that most Indian companies are adapting to the changing trends and inclination is more towards BI. The gain is that through BI, maximum insight of the data could be driven to make critical decisions at a faster pace. It is always untoward of small companies adapting to BI and other sophistications, but in India it is a positive change as we foresee good number of SMEs directing towards BI. This gives us immense opportunity to challenge ourselves to satisfy the needs of such vast sectors. Godrej consumer products Ltd(GPCL) have chosen our QlikView platform for their sales and distribution activities.

Injecting Flexible Intelligence

At Qliktech the power of analysis is with everyone and at its highest peak, through that we believe that IT is more than just an information supplier. With the help of IT though a vast lot of information is extracted for different departments, it still needs to be leveraged for better decision making. It is more like a strategic function. We do enhance BI to be more flexible and permeable to various segments across an organization enabling the user to fuel agility and directivity to the job.

An Inflective Trend

The advantage is that it is not only BI, it is BI & analytics where the user can still deform his setup to see what part exactly needs to be looked up to. Industries can be so widely adaptive and can embrace and convert them from informative to intelligence driven decision making tools. This is the reason why there is no clogging of inflection for BI. Business users fancy themselves for empowering BI to persistent resourceful analysis to gain business insights for the future marketing trends that may impulse in collaborative approach of using such tools. The rate of usage is only transcending and a competitive discrepancy can be attained with solutions that can handle various challenges.

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