CIOTechOutlook >> Magazine >> March - 2015 issue

StatLabs: Providing Advanced Predictive Analytics and Reporting Product Platform for Better Decision Management

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Unmanaged content and information have crunched the operations of every business today. Given the enterprise wide nature, the data sourced from various processes has become the cornerstone of organizations’ performance and ROI. As organization’s data sizes are growing exponentially, the intelligent usage of the data for decision making is also becoming a standard procedure to generate impacts on the business outcomes. With such massive growth, traditional analytics fails to manage data information and its storage and that is when Information Management Solutions come into play as the silver bullet to help in assessing the past performances of a company as well as predict future events and happenings. Along the same line, StatLabs, headquartered in Bangalore has developed its own Integrated Data management & Predictive Analytics IP platform-PRESTO to address data management challenges while helping the end user in the decision making. “Our focus is always on faster and economical deployment of Predictive analytics solution, thus facilitating the marketers, sales teams and CRM managers increase the efficiency of their operations and ROI on their investments”, says Raj MK, the CEO.


The Beginning

StatLabs was incepted in 2013 by professionals with extensive experience in the fields of Consulting & Data Mining in Business Consulting and IT Industries including Raj MK. Being an alumni of IIT & Kellogg School of Management, Raj endows the company with his profound expertise along with StatLab’s seasoned team of members having more than 20 years of experience in Consulting, Data Management, Predictive Analytics and information technology, to bring in a high level of integrity and commitment to its clients. The company was started with the intention of providing efficient and economical platform solutions in advanced analytics amidst other traditional analytics solutions. The challenges which StatLabs faced are no different from other start-ups. What is different is though, its perseverance and passion to lift its performance level with every business delivery. Hence, the company has been successful in becoming a Leader in Big Data Customer/Marketing intelligence by SAS Middle East -2014. The young company has emerged as a NASSCOM - EMERGE50 AWARDEE – 2014 for Top Business Technology Start-ups in India. Despite the nascence in integrated platform solutions for predictive analytics, Stat Labs has successfully partnered with Gulf Business Machine (GBM) -the sole IBM distributor for ME region and attracted many clients like Nissan, Commercial Bank of Dubai, Department of Transport Abu Dhabi with its Analytic Platform solutions.

Efficient & Economic Platform Solutions in Advanced Analytics

StatLabs is consistently investing significantly in building best breed of platform solutions to drive both core operational processes and strategic decision making for enterprises. One of its flagship products “PRESTO” is a comprehensive and integrated platform of Big Data management, Advanced Analytics and Decision Management Deployment. “PRESTO”, being a big data platform, can handle any form and size of the data for the organization which in turn culminates the burden of the complex data management process. Infused with advanced analytics capabilities, this platform provides the in – built predictive analytic model to target exactly on the pertinent business problem of the organizations thus bringing overall satisfaction to businesses. “This Platform not only helps the clients to use efficient Data management capabilities but also provides advanced predictive analytics and reporting capabilities for better decision management”, adds Raj.

Owing to the lack in an integrated platform to incorporate data management, advanced analytics and decision management Deployment, Analytics has been used in a very adhoc manner and in a siloed way by numerous organizations. However, PRESTO integrates all the features of big data management, advanced predictive analytics and Decision management deployment into a single platform, thus helping to build analytics capabilities with the organization and increase ROI. “With a strong extensibility framework of PRESTO, we provide ready to implement Big Data predictive analytics solutions to various industries”,explains Raj. Competing with the traditional way of providing “Analytics as a service”along with established Big Data products available in the market which require an enormous model process to create required algorithms, PRESTO with built-in API’s for various process automations helps in reducing the time/cost of implementation and maintenance. It has been used for creating solutions across different verticals of the industry solutions, addressing the marketing and Sales operations of enterprises. “In addition, The big data technology IP of ‘PRESTO’ and the IP of the predictive analytics scoring engine are our key strengths and differentiators”, adds Raj.

As per the recent studies carried out in the area of Big Data Analytics, The Internet over things (IOT) will be the next big thing coming in the technology and analytics zone resulting in new space for opportunities and growth and StatLabs wants to onboard those opportunities to create a difference. Having sensed the propensity of analytics, StatLabs wants to further deepen its focus in predictive analytics to help organizations reduce the dependency of managing costly skilled specialised for running marketing analytics campaigns.

Major Milestones

• Within 6 months of inception, Stat Decision Labs’ Predictive Analytics Driven Marketing Automation Platform (PADMcA) implemented in a large Bank based in Middle East Region - 2013
• As a logical extensive in platform expansion to cater to Big Data incorporation (PRESTO)
• StatLabs’ PADMcA solution selected as Leader in Marketing Analytics NASSCOM – Frost and Sullivan Analytics Quadrant - 2014
• Finalist in IBM Beacon Award - 2014
• Rated as Leader in Big Data Customer/Marketing intelligence by SAS Middle East -2014
• NASSCOM - EMERGE50 AWARDEE – 2014 for Top Business Technology Start-ups in India – 2014 AWARDS


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