CIOTechOutlook >> Magazine >> November - 2014 issue

Softlink Global : Empowering Global Logistics and International Trade with Power of Cloud

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Softlink develops innovative & superior technology products & solutions for international logistics & trade industry. Renowned for its simple to use products built with leading cutting-edge technology, Softlink has been Simplifying Operations of its customers for nearly two decades. Softlink's solutions are being used by of over 60,000 users spread across the globe. Its flagship product Logi-Sys – Comprehensive Cloud ERP is internationally acclaimed application for Freight & Logistics Industry. Softlink is known for deep domain expertise and experience in international logistics and trade services, combined with strong technological know-how towards creating truly winning software solutions.

The need for accurate and timely management of freight and logistics activities to maintain on-time deliveries, reduce costs and ensure that the right product is in the right place at the right time remain as prerequisites for logistics industry. In order to succeed, industry needs to provide real-time visibility; ensure accurate, efficient and effective movement of goods; reduce costs and increase customer satisfaction. These challenges have significantly changed the role of a logistician in today’s information era. Addressing these predicaments, Softlink Global allows logistics companies to adapt a strong, flexible strategy.Pioneer of ‘IT in Logistics’, Softlink was established with the goal of simplifying operations of logistics companies and help them to compete in a chaotic marketplace. Founded in 1998, the company caters to the complete spectrum of Information Technology requirements of highly dynamic logistics and supply chain industry across the world. Softlink’s front-runner product Logi-Sys is a Cloud ERP Platform for Freight and Logistics industry which is receiving a huge recognition in US, Europe, Middle East and South East Asia along with India.

“When it comes to technology, Softlink is and always has been a thought leader for logistics and supply chain companies. We have been developing innovative and futuristic solutions which industry doesn’t even know it needs. Our deep domain expertise to understand the challenges and anticipate the future needs of the industry sets us apart from competition.”, says Amit Maheshwari, CEO, Softlink Global. Softlink is considered as an only End-To-End software solution provider for logistics industry with largest range of software solutions available on cloud, mobile as well as desktop platforms. Keeping the customers’ requirements in focus, Softlink has adopted a “Product Approach” which provides hooks for embedding various features into Logistics Software as per the company’s growing business needs. The result is improved time & cost-to-market and implementation. “There are still some misconceptions that make business executives and IT managers nervous about implementing cloud-based software in their organizations but with our easy and effective cloud ERP applications, we have dispelled the misconceptions and generated greater value by reducing cost of resources, time and efforts in their IT strategy. Our functional and implementation team interacts with the customers to gain understanding about their unique requirements and sketches a map on the improvements and benefits they would want to witness in their existing business”, adds Amit.

The logistic industry is experiencing pain with respect to its global operations across multiple regions. They are faced with mounting pressure on extensible warehouse distribution, shipment tracking, maintenance of transactions and many more in the same list. To ease all of these critical challenges, Softlink Global empowers logistics companies with ”Logi-Sys” an easy to use online Cloud ERP Platform for Freight Forwarding & Logistics Industry. “Logi-Sys is a modular cloud based ERP application that helps to integrate complete operations and financial accounting of logistics companies in one platform which can be deployed within 15 working days. Logi-Sys integrates the entire functions of logistics service providers, offers enhanced level of control over business processes and empowers them to induce flexibility and improve productivity. Being modular in nature, it allows users to pick and choose from vast array of logistics functions such as Air Freight, Sea Freight, Land Freight, Transportation, Warehousing, Custom Broking, Sales & Service and Purchase Order Management. Logi-Sys integrates all functions of a logistics company and links them with built-in powerful Financial Accounting System in order to provide unmatched financial controls to prevent revenue leakages and enhance profitability. Logi-Sys is also powered with the much in-demand shipment tracking module for customers to allow effective and easy tracking of shipments. The Tracking or Visibility module of Logi-Sys is a ready customer portal which can be deployed with just a few configurations into the system to allow real-time tracking to shippers or the cargo owners.”, says Amit about Logi-Sys.

Most of the IT Solution providers implement solutions which require huge customization before deployment, incurring huge implementation cost both in terms of money and time. Softlink’s approach is to provide “Ready-To-Use” applications which can be configured as per needs resulting in huge saving for its customers. “Our Cloud ERP solution, Logi-Sys follows the same approach and can be deployed rapidly. Normally deployment of an ERP system takes months of efforts but Logi-Sys with full functionalities can be deployed in just about fifteen working days. In addition, being a cloud solution, Logi-Sys saves on the infrastructure costs required for on-premise application setups and allows Pay-Per-Use model.” quotes Amit.

Softlink Global has been recognized and has received accolades for its pioneering efforts in IT solutions for logistics industry. For last five years, Softlink is being unanimously declared as “IT Company of the Year” at prestigious Maritime and Logistics forum. Logi-Sys has found acceptance from major logistics Enterprises and after garnering overwhelming satisfactions from customers from India, South East Asia and United States the company has planned to entice the competitive market of Europe, Middle East Asia, Africa and South America. “We have a huge customer base with many top of the industry players using our solutions. As we speak, Logi-Sys implementation has begun in one of the largest multinational logistics companies from USA. The idea is to help them integrate, streamline and automate their offices spread across 30 countries.”, says Amit.

“Our focus dwells in creating end-to-end software, which can integrate complete operations of logistics and supply chain business. We are now about to launch a supply chain application, Trade-Sys, which can manage, organize and track shipments for both export and import right across all stages. It is a Cloud based easy to use Supply Chain Platform for Importers, Exporters, 3 PL and 4 PL companies. It helps businesses involved in international trade to organize their supply chain and logistics operation from Purchase Order to Proof of Delivery.”, adds Amit.

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