Consumer habits, exposure of brands and information dissemination are some of the key words for a company to put up a workflow strategy, have changed tremendously. It has looped with social media and companies use number of social networking sites for the visibility of their products. Social media has become a platform where business needs are logged by consumers and create passion brands.

Deploying social tools are simple but gaining adoption and integrating these tools with existing business systems can be challenging. Social media proliferation could leave the business crippled, if unchecked. Beyond coordination challenges, unchecked accounts and disparate customer interactions expose brands to a host of legal compliance and fragmented brand perception risks. Hereby, social BI or social business intelligence creates, publishes and share business analytics reports and dashboards where the end users can learn how they out beat the current digits. Social Business intelligence harness social media management systems to manage the multitude of customer touch points in social.

Being a lead player in the field, 2009 established and spear headed by Bhupendra Khanal, Simplify360 allocates integrated enterprise solutions. Enabling businesses to perform Online Reputation Management, Customer Service, Community Management, Social Media Research & Brand Auditing Online Sales Lead Generation, and Consumer Sentiment Analysis, gives Simplify360 the coveted recognition of being the world’s first Integrated Social Marketing Suite.

“We are leaders in the industry in India and have significant coverage in Americas and APAC”, says Bhupendra, CEO, Simplify360. “We built Simplify360 with 3Is - Innovation, Improvisation and Integration. And, we live within these 3 every day”, he adds. Simplify360 uses advanced keywords query to search across more than 500 million social media content entities on a daily basis. Create custom social media buzz reports for brand, industry and competitors. Also, manage social media content across social media platforms using Simplify360 scheduler and publisher.

Saddling contemporary work flaws

It is conventional for companies to depend on different platforms to cover all four major aspects of social media- i.e. listening, engaging, campaigning (or publishing) and analysis. Simplify360 provides a single powerful digital/Social CRM solution which unifies these features, invariably cutting short the tasks of Community Managers. This makes the solution a comprehensive and cost effective product for new World Social Enterprises. Secondly, it provides a powerful platform to reach out to right audience with proper user targeting. The engagement module helps Community Managers to engage with customers. It also provides additional facilities such as scheduling future posts, and sending confidential posts using locked message feature.

Simplify360 extend their solutions in taking instantaneous and informed decisions in industries like airline, retail, telecom, banking, food & beverages, insurance, media and entertainment. Rather than taking analytics statistics driven; Simplify360 deal analytics value driven. Thus gives equal importance to technical and business use cases. Other benefits the company offers are that their service save a good amount of time as the clients could run parallel campaigns in different networks and the employees need to learn and use one platform alone. Thus, Simplify360 measure competitive stand and build marketing strategies accordingly. Rewinding a few years, Simplify360 has dealt with a Global Airlines company with Social Contact Centre offering and helped them reduce Customer Service cost by over 75% while bringing the time of response down by over 80%.On the marketing side, one of the world’s largest FMCG (Foods) company built marketing and communication strategy based on social media buzz and this helped them increase online presence by over 50% in 6 months while bringing down negativity about the brand to nearly zero. This showcases the tactical business leverage that Simplify360 offers to its clients.

Journey ahead

Social Media and Social Media Business Intelligence market will grow rigorously as the increase of e-commerce through Social sites and other integrated sites of social networking sites. The change in information flow is also an important factor where newspaper readership is gradually decreasing to nil and discussing or sharing news on Twitter. Smartphone penetration is going to fuel this massively. This will have direct impact on the use of Social Media Business Intelligence.

As in for future, Simplify360 will be working with all major companies by 2016. For now, they serve over 70 media agencies with the offering and are currently the market leader in the space serving over 200 brands globally. Their latest offerings are Social Marketing Suite for agencies, Social Contact Center for BPOs and Social Command Center for Enterprises. Contrary to industry peers, Simplify360 does monitoring and rendering in 54 languages, furthermore, analytics in 27 languages.