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CIO Review >> Magazine >> June - 2016 issue

Samskriti Business Solutions: Deploying Local/Geo Targeted SEO to Stimulate e-Marketing


A Chief Cardiothoracic Surgeon at Apollo Hospitals, Dr Gokhale was looking for a solution to increase web traffic on his website, create brand awareness and expand services. The doctor approached Samskriti Business Solutions to make his web appearance and presence effective. Samskriti, through the application of an online marketing mix of SEO, PPC and SMO Services created a brand image for Dr Gokhale in the online arena, which generated a 200 percent increase in quality leads and enabled a 100 percent increase in the range of visitors from different sources.

Headquartered in Hyderabad, Telangana, Samskriti Business Solutions is a Google Analytics Certified Partner and Bing Ads Accredited Professional Company providing services in digital sponsored marketing. The firm leverages on tools such as Marketo, Tableau and Adstage to furnish solutions to manage, analyse, and enhance the bottom line of client’s online business. “Using web analytics, we analyse the performance of the marketing programs like PPC & CPC and evaluate the strategy changes in businesses to improve the ROI of our clients.” claims Sravan Kumar Paka, CEO & Founder.

e-Portals for Digital Marketing
As more than 85 percent of online marketers use social media channels like Twitter, LinkedIn and Pinterest to promote online visibility; Samskriti also designs and develops e-Commerce portals following the latest trends such as tagging, social bookmarking, and usage of inbound links, backlinks and hyperlinks of targeted keywords. The firm targets Google Local and Yahoo Local to offer Local Search Engine Optimization services like Directory Submissions, Meta Tag Optimization and Link Popularity Building. The firm further brings to the table a Pay per Click management service for Search Engine Marketing that empowers better building of online businesses. Also, to increase sales on the website, ad campaigns are designed with efficient analysis and planning for reaching the
target traffic.

Samskriti further believes that affiliates play as an important growth factor to any online business. The firm thus ensures regular follow ups with the affiliate networks and publishers regarding the status and success rate of the campaign. Moving ahead, the organisation designs open source CMS based websites using different platforms like Joomla, Word Press, Drupal and ModX. Samskriti utilises the wide knowledge base of its team in deploying the state-of-the-art technologies and integration platforms like Magento, CS-Cart and Open Cart to empower clients for updating their social media profile through the Social Media Optimization services.

Accredited with ISO 9001:2008 certification for delivering services with international standards; Samskriti recently acquired the fame of SEO Certified Company and Inbound Certified Professionals from Hubspot Academy. The firm buckles up for fulfilling the diversified demands of clients and works towards finding the efficacy of a keyword research by analysing the key metrics like Google Display Planner demographics metric, Current keyword rank and Google Search Analytics. Moreover, currently enjoying 95 percent Client Retention Rate, Samskriti pledges to keep up with the changing Google Algorithms of centric approach for customer retention to help clients gain better insights into customer preferences.