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CIO Review >> Magazine >> March - 2014 issue

SalesBabu: Serving On-Demand ERP to SMEs

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Though the Indian business ecosystem is growing at a fast pace, it majorly consists of SMEs who still uses multiple software for accounting, inventory and other business needs. However, they lack a structured ERP platform making it more critical for them to compete with multiple global players. These SMEs extensively use accounting software like Tally but are not maintaining inventory properly and Purchase Planning is mostly done manually. Finding this missing channel, the 2008 established SalesBabu Business Solutions - a Bangalore based IT Services Company - expanded its focus from being a CRM provider to offer an end-to-end ERP Solution for such SMEs.

There used to be a big tussle between On-Premise hosted and On-Demand Applications, and On-Premise Application ruled the market till now. But the scenario is going to change in the coming years and will be cloud driven system. This will help SMEs save huge cost in IT Infrastructure and will not require a lot of functional expertise to run the application. "Our emphasis is to provide them a SINGLE PLATFORM i.e., SalesBabu On-Demand ERP which will cater their necessity of running the business on a single platform rather than running multiple software for SMEs," says Shashi Saurav, Founder & Director-Sales, SalesBabu.
As an ERP Solution provider, the company has differentiated itself by offering On-Demand Application where the products have been actually developed by taking the customers' feedback. The functional requirements and feedback from customers have been taken into consideration while developing the product. The company that started with Sales Force Automation CRM tool now provides end-to-end solutions to Business Management right from Lead to Order, Order to Cash, Procure to Pay & Material Management, along with Payroll Management.

Today, SalesBabu is a complete On-Demand application company and projects itself as a SINGLE PLATFORM SOLUTION company. The company offers robust Sales CRM, After Sales Service CRM, Purchase & Inventory Management, Production module, Purchase Planning and Online Payroll. It seamlessly integrates all of these functionalities of running an SME organization on a single platform. Rather than selling them as separate units, it sells all of them as a single ERP product, which serves a gamut of verticals including manufacture, trading, machine & equipment, travel, retail, real estate, and after sales service segments. It also addresses different styles of functioning including B2B, B2C, OEMs, trading, manufacturing, dealer -distribution, Pharma Sales Force Automation, Service Sectors like Customer Support and Call/Contact Centre.
Shashi saw that these SMEs lacked internet connectivity, especially in the remote areas making it difficult for cloud computing companies like SalesBabu a complex task for serving them, but such areas had good mobile connectivity. This is when he decided to come out with the mobile app for ERP for inventories on real-time. This mobile Android version will enable the store managers and purchase managers to carry on with the transactions on real-time.
Currently serving primarily the Indian & Middle East market, SalesBabu is focusing to enhance its presence in ten countries including Middle East, Germany, Japan and Singapore and collaborating with third party applications. "Our focus is to move into few verticals which are untouched and are gearing up to give a good fight to the giant On-Demand players like SAP & Microsoft offerings in the SME segment Globally," concludes Shashi.